Company news
Meta Tech Provider
Featured · Company news
Buddy is now a Meta Tech Provider: what it means for your WhatsApp
Buddy is a Meta Tech Provider. What that means for your WhatsApp number and bill, and how to tell an official WhatsApp tool from an unofficial one.
Product
Product
WhatsApp marketing platform
Product
WhatsApp marketing platform: how to choose one and send bulk messages safely
What a WhatsApp marketing platform does, how it compares with the Business app and the API, the rules, limits and current prices, and a checklist to choose one.
30 September 2026 · 14 min read
Product
Website widget
Product
WhatsApp widget for your website: chat button or opt-in form?
A WhatsApp chat button starts a conversation. An opt-in form lets you message people later. Which widget your site needs, and how to embed a form in one line.
30 September 2026 · 6 min read
Product
Integrations
Product
WhatsApp integrations: how to connect your store, payments and tools
WhatsApp integrations explained: the four ways to connect Shopify, payments, Zapier and your CRM, which events to send, and how to keep consent intact.
30 September 2026 · 7 min read
Product
AI on WhatsApp
Product
WhatsApp AI agent: what Meta allows in 2026 and how to use AI safely
What a WhatsApp AI agent is, what Meta's ban on general-purpose AI chatbots means for your business, the human hand-off rule, and how to keep a person in charge.
30 September 2026 · 6 min read
Product
WhatsApp MCP
Product
WhatsApp MCP: how AI agents connect to WhatsApp Business, safely
What a WhatsApp MCP server is, what Meta's WhatsApp Business Tools MCP does, the risk in unofficial servers, and how to let an AI agent run your channel safely.
30 September 2026 · 7 min read
Product
Meet Buddy
Product
What is Buddy? The WhatsApp engagement platform, explained
Buddy turns followers and customers into WhatsApp subscribers you can message, answer and measure. Every feature, who it's for and how pricing works.
29 September 2026 · 9 min read
Guides
Guides
WhatsApp opt-in
Guides
WhatsApp opt-in: requirements, wording and how to collect it
What Meta requires for a valid WhatsApp opt-in, consent wording you can copy, the best places to collect it, and how to record consent and handle STOP.
30 September 2026 · 11 min read
Guides
Message templates
Guides
WhatsApp message templates: categories, approval and 12 examples
How WhatsApp message templates work: marketing vs utility, how approval works, why templates get rejected or paused, editing rules, and 12 examples to adapt.
30 September 2026 · 12 min read
Guides
Auto replies
Guides
WhatsApp auto reply: the rules, the setup and 8 recipes
How to set up a WhatsApp auto reply that follows Meta's rules: welcome messages, keyword replies, lead tagging and human hand-offs, with 8 recipes to copy.
30 September 2026 · 14 min read
Guides
Team inbox
Guides
WhatsApp team inbox: how to run one number with multiple agents
How a WhatsApp team inbox lets several people answer one business number: device limits, the 24-hour window, sorting replies by intent, roles and fast habits.
30 September 2026 · 10 min read
Guides
Metrics
Guides
WhatsApp marketing metrics: 7 KPIs to track and what good looks like
The WhatsApp marketing metrics that matter: delivery, read, click and reply rates, opt-outs and cost, with real benchmarks and what to do when one drops.
30 September 2026 · 10 min read
Guides
Messaging limits
Guides
WhatsApp messaging limits and quality rating: how to grow from 250 to unlimited
WhatsApp messaging limits start at 250 people a day and rise to unlimited. How the tiers work, how to increase yours, and what your quality rating changes.
30 September 2026 · 13 min read
Use cases
Use cases
Ecommerce
Use cases
WhatsApp for ecommerce: 8 plays for online stores, with rules and copy
WhatsApp for ecommerce: 8 plays from order updates to abandoned carts, restocks and win-backs, which Meta counts as marketing or utility, and copy to adapt.
30 September 2026 · 7 min read
Use cases
For creators
Use cases
WhatsApp for creators: Channels, broadcast lists and a list you own
WhatsApp for creators: when to use a Channel, a broadcast list or an opt-in subscriber list, plus launch, live-session and re-engagement plays with sample copy.
30 September 2026 · 9 min read
Use cases
For SaaS
Use cases
WhatsApp for SaaS: onboarding, activation and renewals that land
How SaaS teams use WhatsApp for onboarding, activation, feature news and renewals: six plays with sample copy, and which messages Meta treats as utility.
30 September 2026 · 8 min read
Use cases
Class on WhatsApp
Use cases
WhatsApp for education: 8 messages that keep learners on track
WhatsApp for education: how schools, tutors and courses send enrolment details, class reminders and launches, with template categories, costs and consent.
30 September 2026 · 7 min read
Use cases
See you there
Use cases
WhatsApp for events and communities: reminders that get seen
WhatsApp for events and communities: registration, reminders, last-minute changes and member updates, plus when to use a group, a Community or a broadcast.
30 September 2026 · 8 min read
Use cases
Your table's ready
Use cases
WhatsApp for restaurants: bookings, regulars and quiet-night offers
WhatsApp for restaurants, cafés and hotels: menu QR opt-ins, booking reminders, last-minute tables and offers for regulars, with sample copy, rules and costs.
30 September 2026 · 7 min read
Developers
WhatsApp marketing
Build a WhatsApp channel people are glad to be on.
Collect subscribers with consent, send WhatsNew and see what happens next.
Join the waitlist