Send news people actually read.
Newsletters sit unopened in the promotions tab. A WhatsNew sends your launch, offer or update as a WhatsApp message to everyone who opted in, then shows who received it, read it, clicked and replied.
Hi Sofia, the autumn collection is live. You get first pick before Friday.
Friday 10:00
251 people
"Is the green one in?"
Your newsletter goes out. Almost nobody sees it.
Email sends feel productive and get ignored. WhatsApp messages land on the lock screen, next to messages from friends, and get read. WhatsNew is how you send them to everyone who opted in, properly.
News that disappears into an inbox.
- Launch emails filed under promotions, unopened.
- Broadcast lists capped and only reaching saved contacts.
- The same message to everyone, relevant to a few.
- No idea who saw it until sales do or don't move.
- Replies scattered across email, DMs and comments.
News that lands on their lock screen.
- Your launch arrives as a WhatsApp message they open.
- Every opted-in subscriber receives it, no saving needed.
- Each send goes to the segment it's meant for.
- Delivered, read and clicked, person by person.
- Replies arrive in one inbox, ready to answer.
Write, choose, send.
From idea to delivered in a few minutes, with a preview of exactly what lands.
Write
Pick one of your approved templates, add an image, and personalise it with each person's name or product.
Choose
Send to everyone who opted in, or to the tags and segments it's for. The live count shows exactly who gets it.
Send
Send now or schedule it. Then watch delivered, read, clicked and replied fill in, and answer replies from one inbox.
Everything inside WhatsNew.
The pieces of a WhatsApp campaign that gets read, and tells you what happened next.
Built from templates WhatsApp has approved, so it actually sends.
Business messages on WhatsApp start from templates Meta has reviewed. WhatsNew uses your approved templates, fills in each person's details, and sends only to people who opted in.
If a message can't be delivered, Buddy tells you why in plain English, not an error code.
Personalisation
Each person's name, product or date fills in the template's variables, so one send reads like a personal message.
Images, video and files
Lead with a product photo, a short clip or a PDF menu or timetable.
Buttons
Quick replies like "Yes, hold one", links to your shop, or a button that calls you.
Audience selection
Everyone, specific tags, any or all of them, minus the people you exclude.
Exact preview
See the message as WhatsApp will show it, with the header, body, footer and buttons.
Scheduling
Prepare a launch or reminder in advance and send it at the right moment.
Results per person
Sent, delivered, read, clicked, replied, failed and opted out, for every subscriber.
Click tracking
See which links people tapped and who tapped them, so you know what interested them.
Replies in one inbox
Every reply lands in your Buddy inbox, sorted by intent, ready for you or your team to answer.
What WhatsNew does for you, day to day.
Your launch, read within the hour.
A WhatsApp message lands next to messages from friends and family. Send your launch to the people who asked for it and watch the reads come in.
The autumn collection is live. You get first pick before Friday.
Hi {{name}}, your {{product}} is back in stock.
One send, personal for every person.
Variables fill in each subscriber's name and what they bought, so 300 people each get a message that feels written for them.
Know exactly what happened after you sent.
No guessing. See who received it, who read it, who clicked and who replied, and why any message didn't arrive, so the next send is better.
What businesses send with WhatsNew.
New collection
Repeat buyers get first pick a day before it's public.
Fashion and retailWebinar reminder
Registrants get the link an hour before. More of them show up.
Coaches and educatorsFeature launch
Users who asked for it hear first, with a link to try it.
SaaS teamsWeekly menu
Regulars see the specials and book a table from the message.
RestaurantsEvent update
Attendees get the schedule, the map and any change, instantly.
Events and communitiesThree things people ask about WhatsNew.
Will people feel spammed?
Only people who opted in receive a WhatsNew, and you choose which segment each one goes to. Anyone can reply STOP and they're out of every future send.
Why do I need a template?
WhatsApp requires an approved template for messages a business sends first. Buddy helps you write templates that pass and keeps their approval status in one place.
Does it replace my email newsletter?
Keep email for long reads if you like. Use WhatsNew for the news that needs to be seen quickly: launches, restocks, reminders and offers.
Questions about WhatsNew.
Anything else, ask Sarah.She reads every message and writes back herself.What is a WhatsNew?
A WhatsNew is a Buddy campaign: a launch, offer, reminder or update sent as a WhatsApp message to the subscribers you choose, built from an approved template, with results for every person.
How long does template approval take?
Meta reviews each template. Most are reviewed within minutes, and it can take up to 24 hours. Buddy shows the status as it changes.
Can I schedule a WhatsNew?
Yes. Prepare it, choose the date and time, and Buddy sends it then. You can test it on your own phone first.
Do subscribers need to have saved my number?
No. Everyone who opted in receives it, unlike a broadcast list, which only reaches people who saved your contact.
Can I see who read it?
Yes, person by person. WhatsApp only reports a read when the recipient has read receipts switched on, so read counts are the minimum who read it.
Can I add images and buttons?
Yes. Templates can include an image, video or document header, and quick-reply, link or call buttons.
What does WhatsApp charge?
Meta charges for business messages by type and country, billed to your own WhatsApp Business account. Your Buddy plan is separate, and every feature on this page is part of it.
WhatsNew works with everything else in Buddy.
See the Buddy AppYour next launch deserves to be read.
Join the waitlist and send your first WhatsNew the week you connect.
312 people
Within the hour
Shop the collection
"Hold a medium!"