Your Squarespace site sells. WhatsApp keeps them coming back.

Order confirmations and newsletters get lost in crowded inboxes. Connect Squarespace to Buddy and orders, sign-ups and updates reach customers on WhatsApp, where they're read in minutes.

Join the waitlist See how it connects

Hannah Weberonline

TODAY

Hi Hannah, thank you for your print order! It's being framed and ships Thursday.11:20

Lovely. Could it arrive by Saturday?11:24

Yes, we'll send it express at no extra cost. Tracking comes here.11:25

You're the best 🙏11:26

Type a message

Order placed
Squarespace · now

Order fulfilled
Tracking added

New subscriber
Form on your site

Technology from

Built on the official WhatsApp Business Platform

How Squarespace connects to Buddy

You made a beautiful site. Your follow-up deserves the same care.

Squarespace handles the sale. What happens after, the thank-you, the shipping update, the next launch, mostly goes by email and mostly goes unread. On WhatsApp it gets seen.

Today

The sale happens, then the silence starts.

Order confirmations lost in promotions folders.
Newsletter sign-ups who never open a campaign.
Shipping questions arriving by email, days later.
No easy way to tell past buyers about new work.
Every follow-up written and sent by hand.

With Squarespace and Buddy

Every order and sign-up starts a conversation.

A thank-you on WhatsApp as soon as the order is placed.
Shipping updates the moment you mark it fulfilled.
Sign-ups welcomed in seconds, not in next month's newsletter.
New collections sent first to the people who bought before.
Replies in one inbox, so nothing slips.

Connect Squarespace once. Then let it run.

Connect

Click Connect in Buddy and sign in with Squarespace. Approve access and Buddy starts receiving your orders straight away.

Connect Squarespace

Read orders

Read contacts and subscribers

Read products and inventory

Allow access

Choose

Choose which orders, contacts and fields Buddy may use. Each lands on the right person.

Squarespace → Buddy

Order placedTag: customer

Order fulfilledShipping update

Newsletter sign-upAsked separately

Shipping addressNot shared

Send

Turn on the journeys you want. Messages carry the customer's name, order and products.

Automation · After the order

When: order placed

Send: thank-you

Wait for fulfilment

Send: tracking update

How Squarespace and Buddy work together.

Buddy connects through Squarespace's Commerce APIs with your permission. Squarespace notifies Buddy when an order is created or updated, and Buddy reads your contacts and stock so messages match what's true on your site.

SquarespaceSomething happens

BuddyChecks consent, picks the message

WhatsAppRead in minutes, answered in the thread

What Squarespace tells Buddy, and what happens next

Order createdAdds the order to the customer's profile and sends your thank-you.

Order fulfilledSends the shipping update with tracking when you mark it fulfilled in Squarespace.

Order canceledLets the customer know, and removes them from any journey for that order.

Contact addedBrings customers and mailing list subscribers into Buddy, ready to be invited to WhatsApp.

Stock changesWhen a sold-out product is available again, tells the people who wanted it.

What Buddy reads

Name, phone and email

Orders, products and totals

Customers and mailing list subscribers

Product inventory

What it never touches

Payment details

Your site content and design

Anything you leave unticked

Where the WhatsApp yes comes from

Add the Buddy sign-up form to any page with a code block, or to your order confirmation page. Visitors tick "Updates on WhatsApp", and Buddy records the yes with its source.

On connect, Buddy brings in your past orders and contacts, so you can build audiences like "bought a print" straight away.

Messages that know what happened in Squarespace. That's why they get read.

Thank every customer before they close the tab.

The moment Squarespace records an order, a warm thank-you lands on WhatsApp, and the shipping update follows when you mark it fulfilled. Customers stop wondering and start replying.

Order createdOrder fulfilledPost-purchase journeys

Order #1207Placed

Hannah W. · Framed printSquarespace · 11:19

Thank you, Hannah! Your print is being framed and ships Thursday.9:41

Lovely, can't wait.

Joined from your site

Form: Studio newsOpted inThis week

Welcome, Mia! You'll be first to see new work. Next drop is Friday.10:02

Yay, can't wait!

Turn newsletter sign-ups into WhatsApp subscribers.

Invite your Squarespace subscribers to get updates on WhatsApp instead. Those who say yes get your news where they read it, and your list stops shrinking into spam.

Launch new work to the people who loved the last one.

Build an audience from Squarespace orders, like everyone who bought a print, and send the new collection there first. See who read it and what they ordered.

New WhatsApp message

The autumn prints are here. You get first pick before the site opens.

To: Bought: PrintsSend

Read within the hour

5 journeys you can switch on the day you connect Squarespace.

Thank-you after every order

Warm, personal and instant, with the order details.

Trigger · Order created

Shipping update

Sent when you mark the order fulfilled, with tracking.

Trigger · Order fulfilled

New subscriber welcome

A hello on WhatsApp seconds after they join from your site.

Trigger · Opted in

Back in stock

The people who wanted it hear first, before you post it anywhere.

Trigger · Stock changes

Booking reminder

For services you sell on your site: a reminder the day before.

Trigger · Order with a date

Three things Squarespace sellers ask before connecting.

Does buying on Squarespace count as a WhatsApp yes?

No. Buddy asks for the WhatsApp opt-in separately and records where and when it came from. Squarespace data adds context to people who said yes, and never adds anyone to your list.

Do I have to edit my site?

Only if you want the opt-in form on a page. Orders and contacts connect with a sign-in, and the form goes in with one code block.

What about my Squarespace email campaigns?

Keep sending them. Buddy adds WhatsApp for the messages that need to be seen quickly, and for subscribers who'd rather hear from you there.

Questions about Squarespace and Buddy.

Anything else, ask Sarah.She reads every message and writes back herself.

Ask a question

How do I connect Squarespace to Buddy?

Click Connect in Buddy, sign in with your Squarespace account and approve access. Buddy starts receiving new orders straight away and imports your past orders and contacts.

Which Squarespace plans does it work with?

Any Squarespace plan that includes Commerce. Order events need a site that sells products or services through Squarespace.

Can I invite my existing subscribers to WhatsApp?

Yes. Buddy brings in your mailing list subscribers so you can invite them to opt in. Only those who say yes on WhatsApp are messaged.

Where do I put the WhatsApp sign-up form?

Anywhere on your site with a code block, or on your order confirmation page. Buddy gives you the snippet to paste.

Does Buddy change anything on my site?

No. Buddy only reads the orders, contacts and stock you allow. Your pages, design and checkout stay exactly as they are.

What does WhatsApp charge for these messages?

Meta charges for business messages by type and country, billed to your own WhatsApp Business account. Your Buddy plan is separate, and every integration is included in it.