Turn WooCommerce orders into conversations customers answer.

Order emails sit unread and half-finished checkouts are forgotten. Connect your WooCommerce store to Buddy and every confirmation, update and reminder goes out on WhatsApp, where it gets read and replied to.

Join the waitlist See how it connects

Lucas Moreauonline

TODAY

Hi Lucas, we've got your order for the ceramic mug set. It's being packed now.14:02

Great! Can I add a second set?14:05

Of course. Here's a link that adds it to the same delivery: store.link/add/881214:06

Done, thanks!14:09

Type a message

Order created
WooCommerce · now

Status: completed
Shipping update sent

Checkout left
Phone captured

Technology from

Built on the official WhatsApp Business Platform

How WooCommerce connects to Buddy

Buddy plugin for WordPressSigned webhooksCheckout opt-in box

You built the store yourself. The follow-up shouldn't be manual too.

WooCommerce gives you every order, but the follow-up is still email templates and copy-paste. Customers who opted in to WhatsApp read your updates in minutes and reply right there.

Today

Order emails nobody opens, and carts nobody chases.

Default order emails landing in spam or promotions.
No way to follow up a checkout that was never finished.
Status changes customers only find by emailing you.
Copy-pasting the same update to customers one by one.
Plugins for every message, none of them talking to each other.

With WooCommerce and Buddy

Every order status becomes a message they read.

Confirmation on WhatsApp the moment the order is placed.
Processing, shipped and completed, each one told.
Unfinished checkouts nudged once, with a link back.
Replies land in one inbox, next to the order.
One plugin, one audience, every journey.

Connect WooCommerce once. Then let it run.

Install the plugin, click connect, choose your messages. No API keys to copy around.

Connect

Install the Buddy plugin from your WordPress dashboard and click Connect. It sets up a secure API key and signed webhooks for you.

Buddy for WooCommerce

Secure API key created

Order webhooks signed and verified

WhatsApp opt-in added to checkout

Connect to Buddy

Choose

Pick which order statuses and fields come across. Each order lands on the right customer in Buddy.

WooCommerce → Buddy

Order createdTag: customer

Status: completedShipping update

Checkout leftAudience: cart left

Billing addressNot shared

Send

Switch on the journeys you want. Messages carry the customer's name, order number and items.

Automation · Order updates

When: status changes

Match the new status

Send: the right update

Replies go to your inbox

How WooCommerce and Buddy work together.

The Buddy plugin connects through WooCommerce's own REST API and webhooks. Every webhook is signed, so Buddy only acts on events that truly came from your store.

WooCommerceSomething happens

BuddyChecks consent, picks the message

WhatsAppRead in minutes, answered in the thread

What WooCommerce tells Buddy, and what happens next

Order createdAdds the order to the customer's profile and sends the confirmation.

Status: processingLets the customer know their order is being prepared.

Status: completedSends the shipping or ready-for-pickup update, with tracking if you add it.

Checkout leftThe plugin saves the phone number typed at checkout. If no order follows, one reminder goes out with a link back.

Status: refundedConfirms the refund so the customer doesn't have to chase you.

Back in stockTells everyone who bought or asked about the product when its stock status changes.

What Buddy reads

Name, phone and email

Orders, items and totals

Order status changes

Product stock status

What it never touches

Payment details

Your WordPress admin accounts

Anything you leave unticked

Where the WhatsApp yes comes from

The plugin adds an unticked box to your checkout: "Send me order updates and offers on WhatsApp." Only customers who tick it are messaged, and Buddy saves when and where they said yes.

On connect, Buddy imports your past WooCommerce customers and orders, so you can build audiences like "bought twice" straight away.

Messages that know what happened in WooCommerce. That's why they get read.

Every order confirmed where customers actually look.

No more "did my order go through?" emails. The confirmation arrives on WhatsApp seconds after checkout, and every status change after that is a message, not a mystery.

Order createdStatus changesOrder updates

Order #8812Processing

Lucas M. · Mug setWooCommerce · 14:01

Hi Lucas, your ceramic mug set is being packed. We'll tell you the moment it ships.9:41

Great, thanks!

A customer entering card details at a laptop

Checkout left · 1 hour

Opted in at checkoutCart: 2 itemsNo order yet

Hi Nina, your mugs are still in your cart. Want me to hold them until tonight?10:02

Yes! Paying now.

Get back the checkouts that almost happened.

WooCommerce doesn't follow up unfinished checkouts on its own. The Buddy plugin does: if a customer who opted in leaves before paying, one friendly reminder brings them back to their cart.

Launch to the customers most likely to buy.

Build an audience from WooCommerce order history, like everyone who bought from a category, and send the new collection there first. See who read it and who ordered.

New WhatsApp message

The new stoneware collection is live. You get it 24 hours before everyone else.

To: Bought: CeramicsSend

Read within the hour

5 journeys you can switch on the day you connect WooCommerce.

Order confirmation

Sent seconds after checkout, with the order number and items.

Trigger · Order created

Shipped and completed

Each status change becomes a short, clear update.

Trigger · Status changed

Unfinished checkout

One reminder with a link back to their cart. Stops if they pay.

Trigger · Checkout left

Second-order nudge

Thirty days later, a personal note with something that goes with what they bought.

Trigger · Completed + 30 days

Refund confirmed

Peace of mind without a support email.

Trigger · Status: refunded

Three things WooCommerce sellers ask before connecting.

Does buying on WooCommerce count as a WhatsApp yes?

No. Buddy asks for the WhatsApp opt-in separately and records where and when it came from. WooCommerce data adds context to people who said yes, and never adds anyone to your list.

Is it safe to connect my store?

Yes. The plugin creates its own API key with only the access Buddy needs, and every webhook is signed so nothing fake gets through. You can disconnect in one click.

Does it work with my theme and other plugins?

Yes. The plugin works with standard WooCommerce checkouts and adds one checkbox. It doesn't change your theme or replace your existing emails.

Questions about WooCommerce and Buddy.

Anything else, ask Sarah.She reads every message and writes back herself.

Ask a question

How do I connect WooCommerce to Buddy?

Install the Buddy plugin from your WordPress dashboard, click Connect and sign in to Buddy. The plugin creates a secure API key and the order webhooks for you.

Which WooCommerce events can start a message?

New orders, every order status change (processing, completed, refunded and more), unfinished checkouts captured by the plugin, and products coming back in stock.

How are abandoned checkouts captured?

When a customer types their phone number and ticks the WhatsApp box at checkout, the plugin saves it. If no order follows within the time you choose, Buddy sends one reminder.

Do I need a developer?

No. Everything is set up from the plugin. If you do have a developer, the Buddy API can send custom events from your store too.

Will my existing WooCommerce emails still go out?

Yes. Buddy doesn't touch them. Many stores keep email receipts and use WhatsApp for the updates that need to be seen quickly.

What does WhatsApp charge for these messages?

Meta charges for business messages by type and country, billed to your own WhatsApp Business account. Your Buddy plan is separate, and every integration is included in it.