Buddy for education

The room changed. Half the cohort found out too late.

An email and a portal post wait behind a login, and half the cohort misses them. On WhatsApp, the change is read before class, and every question comes back to one inbox.

Join the waitlist See how it works

For online schools, bootcamps, universities, training providers and course sellers

Hi Priya, class starts at 6pm tonight. Room B2 this week, not B4. Bring your week 3 workbook.17:00

Thank you, I nearly went to B4!

EnrolledData Analytics

Read2 min

Replied4 min

41 of 48 read it in time

How your learners join In-app opt-in via API Website widget Opt-in page and QR Import with consent

Technology from

SCROLL

Admissions, tutors and student support, all on one channel.

Admissions

Enrolled → in the first class, cohort 6

EnrolledRead welcomeRepliedAttended

Admissions: enrolments that turn up

A learner who paid and went quiet gets the access details and a reminder on the day it matters, and can reply instead of hitting a dead end.

Tutors

Week 3 slides and the replay are up, Lucas. The assignment closes Friday.19:40

Got it, downloading now.

Read within the hour

Tutors: resources that actually get opened

Slides, replays and deadlines reach the cohort the evening they're ready, get read within the hour, and the questions come back while the lesson is still fresh.

Student support

"Will it be recorded?"Question

"I'll be there"Interested

"Can't log in to the portal"Follow up

Yes, the replay lands here an hour after class.17:14

Support: every question in one inbox

Replies arrive sorted by what learners mean, a question, a yes, a login problem, and get answered in the same thread. Nobody chases messages across three group chats.

Marcus missed the room change.It was posted in the portal on Monday. The WhatsApp reminder on Tuesday was read in three minutes, on the bus.

Your learners don't skip class. They skip the inbox.

Orientation emails go unread, portal posts wait behind a login, and the one message that mattered gets buried in a group chat. The same learner opens WhatsApp between every lecture.

The room change posted in the portal, seen after class started.

Cohort 6, alumni and prospects all get the same email blast.

Questions land on a tutor's own phone, in email and on the forum.

With Buddy, learners opt in when they enrol, each cohort gets its own messages, and every question lands in one inbox.

From enrolment to their WhatsApp in three steps.

Connect where learners enrol, or show a QR at orientation. Everything after that happens inside Buddy.

Opt in as they enrol

Connect Selar or Nestuge, add the widget to your course page, or show the QR at orientation. Each learner who says yes arrives in Buddy tagged with their course.

Connections2 syncing

Selar

Nestuge

Orientation QR

Group by cohort and progress

Tags become audiences: the cohort with class tonight, learners behind on week 3, graduates who haven't claimed a certificate.

Audiences

Cohort 6 · class tonight48 learners

Behind on week 3Nudge

Finished, certificate unclaimedFollow up

Opted outNever messaged

Send, automate, answer

The welcome sends itself. Class reminders go out as a WhatsApp message. Every question comes back to one inbox.

Automation · Enrolment welcome

When: new subscriber tagged "cohort 6"

Send: "You're in. Here's how week 1 works"

Wait 6 days, until the day before class 1

Send WhatsApp message: "Class tomorrow, 6pm, room B2"

Maya replied "I'll be there" → stop

Four messages your learners read in the first week.

Each one is an approved template with the learner's name in it, and every reply comes straight back to you.

Enrolment welcome

BrightPath AcademyBusiness account

Hi Maya, you're in. Data Analytics, cohort 6, starts Tuesday at 6pm. Your login and the week 1 reading are in your dashboard.9:12

Is it live or recorded?

Live, with a replay an hour after.9:14

Trigger · new subscriber, tagged cohort 6

Class reminder

BrightPath AcademyBusiness account

Class in one hour, Lucas. Room B2 tonight, not the usual B4. Bring your week 3 workbook.

17:00

Thanks, nearly went to B4.

Audience · cohort 6, scheduled for 5pm

Assignment

BrightPath AcademyBusiness account

Priya, the week 3 assignment closes Friday at midnight. Upload it in your dashboard and reply DONE once it's in.10:00

Done, uploaded tonight

Got it. Feedback comes Monday.22:41

Audience · behind on week 3

Completion nudge

BrightPath AcademyBusiness account

Hi Daniel, you're two lessons from finishing Data Analytics. The final project brief is in your dashboard. Want a quick call to plan it?18:30

Yes please, Thursday works

Audience · quiet for 14 days, not finished

Plays you set once and leave running.

Enrolled, ready, in the room on day one.

A welcome the moment they enrol, access details two days before, a reminder an hour before the first class. Each flow stops the moment the learner replies.

Maya ChenAttended

Enrolled · Mon 9:10

Welcome read · Mon 9:12

Reminder sent · Tue 17:00

Replied "I'll be there" · flow stopped

Live sessions people actually turn up to.

Send the link to the cohort an hour before, see who read it, and send the replay to everyone who didn't.

WhatsApp message · Revision class tonight

SentDeliveredReadClicked

Learners opt in when they enrol and can opt out with one word. Buddy keeps both on record.

"Will it be recorded?"Question

Every reply, sorted by what learners mean.

Interested, question, follow up, not now. Tutors answer in the thread.

Consent your registrar can sign off on.

Every opt-in is recorded with where and when it happened: the course checkout, the orientation QR, your website. One word from a learner stops every message, and that is recorded too.

Priya S.Opted in

SourceSelar · course checkout

RecordedMon 9:10

Opt-out wordSTOP, honoured instantly

Roles for admissions, tutors and support.

Invite the team. Each person sees only what they need.

Number health, at a glance.

WhatsApp's quality rating and messaging limits for your number, inside Buddy.

What every school asks before it messages a single learner.

Anything else, ask Sarah.She reads and replies to every message.

Ask a question

Can a school message learners on WhatsApp?

Yes. Buddy is built on the official WhatsApp Business Platform and every message is permission-based: each opt-in is recorded with its source, and opt-out is honoured on the spot. Meta's messaging policies apply, and you decide what goes to each cohort.

How do learners opt in?

Through the opt-in page or QR you show at orientation, the widget on your website, an import of learners who already said yes, or one API call from your own learning platform. If you sell courses on Selar or Nestuge, connect it and new enrolments arrive in Buddy with their source recorded.

Can we message one cohort without the others?

Yes. Every learner carries tags such as course, cohort or progress, and tags become audiences. Each WhatsApp message goes to the audience you pick, so tonight's reminder reaches cohort 6 and nobody else.

Can reminders go out on a schedule?

Yes. A WhatsApp message can be sent now or scheduled, so Tuesday's class reminder is set up on Monday for the cohort that needs it. Automations handle the welcome, the access details and the follow-ups on their own, and stop when a learner replies.

How does Buddy handle learner data?

Buddy is built for GDPR. You choose which fields come in, consent and opt-out are kept on record, and our DPA and privacy policy set out the rest.

What does WhatsApp charge for these messages?

Meta charges for business messages by type and by the learner's country. Your Buddy plan is separate from that.

Every learner in the right room, on time.

Join the waitlist and tell us about your school. We'll send back the plays that fit it.