Message every customer about the thing they loved.
Your store knows who bought what, and most of your emails go unopened. Connect it to Buddy and every thank-you, restock and follow-up reaches the right buyer on WhatsApp, where it gets read and answered.
Maya Chenonline
Shopify · just now
WooCommerce · 1h ago
Selar · 2m ago
Shopify
WooCommerce
Squarespace
Bumpa
Your buyers don't ignore you. They ignore the inbox you send to.
Every order and sign-up tells you something worth saying. Sent by email, most of it sits unopened. Sent on WhatsApp to people who said yes, it gets read and answered.
Your follow-up goes out by email and vanishes.
- The thank-you email, opened by a handful.
- Your shipping update lands under forty promotions.
- One restock blast for everyone, read by almost no one.
- Finding lapsed buyers means a CSV and a guess.
- Nobody writes back, so you never learn what they think.
Your follow-up lands on WhatsApp and gets a reply.
- The thank-you arrives the second they pay. Read, not filed.
- Shipping updates get a reply, not a support ticket.
- Restock news reaches only the people who bought it before.
- Quiet customers get a nudge on their own, and come back.
- You see who read, who replied and who bought. No copy-paste.
Connect once. Then let it run.
Three steps inside Buddy, no developer. From here your store does the sending.
Connect
Pick your store and sign in. Every order and sign-up arrives in Buddy the moment it happens, on the right person.
ShopifySelarWooCommerceChoose
Tick the events and fields Buddy may see. Each one lands on the right person, and anything you leave unticked never arrives.
Send
Switch on an automation, build an audience from what people bought or send a WhatsApp message. Every message fits the person.
Every message knows what they just bought. That's why they read it.
Every buyer hears from you the second they pay.
An emailed thank-you waits in a tab. On WhatsApp it lands in their hand. A paid order starts a thank-you, a shipping update and a "how is it going?" two weeks later, each one about that customer and that order.
Order #2841 · Shopify · post-purchase automation.
Bring quiet customers back for a second order.
A win-back email joins the pile. A WhatsApp message gets a yes. Build an audience of people who haven't ordered in a while, send them something worth coming back for, and the audience refreshes itself as new orders arrive.
Restocks sell out to the people who were waiting.
A restock, a new collection, a new course intake. Send it only to the people whose orders say they'll care, see who read it within the hour, and see the orders that follow.
Maya, the terracotta tea towel is back. You asked to hear first.
Maya ChenSubscriber since MarchOnly people who said yes ever hear from you.
A purchase is not permission to message someone on WhatsApp. Buddy asks for the yes separately, records where it came from and honours every opt-out, whatever your store says. Your number stays trusted.
Five journeys you switch on the day you connect.
Thank-you and shipping update
Paid, thanked, shipped, told. All on WhatsApp, without you typing a word.
Trigger · Order paidAbandoned checkout nudge
One friendly message an hour later, where they'll actually see it. It stops on its own if they buy.
Trigger · Checkout abandonedBack in stock, for past buyers
Only the people who bought it before, or asked to be told, hear the news. They get first pick before it sells out.
Trigger · Back in stockCourse welcome and class reminders
Someone enrols on Selar or Nestuge and gets a warm welcome on WhatsApp, then a reminder before each live class. Fewer no-shows.
Trigger · Course enrolledRefund update
Tell them it's done before they have to ask. One less "where's my money?" in your inbox.
Trigger · Order refundedWorks with the tools you already sell with.
Stores, course platforms and creator tools. Nothing to rebuild, no list to move over.
Every order, checkout and enrolment reaches Buddy the moment it happens, on the right person.
ShopifyStoresWooCommerceStoresSquarespaceSites and storesSelarCreators and coursesBuying something never adds anyone to your WhatsApp list. Only their own yes does that.
NestugeCoursesBumpaCommerceThree questions store owners ask before connecting.
Does a purchase count as a WhatsApp yes?
No. Buddy asks for the opt-in separately and records where it came from. Your store data adds context to people already on your list and never adds anyone to it.
What does Buddy see?
Only the events and fields you tick, for each tool. Leave the shipping address unticked and it never arrives.
My tool isn't on the list. Now what?
Tell us and it moves up the list. If you have a developer, the Buddy API takes custom events and opted-in people, with tags, from any tool you run.
Still deciding?
Anything else, ask Sarah. She reads every message and writes back herself.
Ask a questionWhat is Buddy Connect?
It links your store, course platform, forms or CRM to your WhatsApp audience. Every purchase, enrolment and sign-up becomes context you can use in audiences, automations and WhatsApp messages, so the thank-you, the shipping update and the restock go out on WhatsApp instead of into an unread inbox.
Which tools does it connect to?
Shopify, WooCommerce, Squarespace, Selar, Nestuge and Bumpa. If you sell with something else, tell us which tool you use.
Does every buyer become a WhatsApp subscriber?
No. Opt-in is collected and recorded separately, with where it came from. Opt-outs are always respected, whatever the connected tool says.
Do I need a developer?
No. Connecting a store takes a few clicks inside Buddy. If you have a developer, the Buddy API sends custom events and opted-in people with tags from your own systems.
Can I see what came in?
Yes. Each connection shows its status and a history of every event it sent to Buddy, so you can check an order reached the right customer.
What does WhatsApp charge for these messages?
Meta charges for business messages by type and country. Your Buddy plan is separate from that.
Your buyers are waiting to hear from you.
Join the waitlist, tell us where you sell, and your first journey can be running the day you connect.
Shopify
Selar
Your website
WooCommerce