Connect Buddy to the tools your customers already use
Bring customer activity from commerce, creator tools, forms, CRMs, websites and custom apps into Buddy so the right WhatsApp engagement can happen next.
Buddy Connect is rolling out in phases. Integration pages should stay tied to real availability.
Today
Customer activity updated
A purchase event can update the subscriber, audience and next follow-up.
9:41 AM
Send post-purchase update
9:41 AM
- Commerce
- Creators
- Education
- Forms
- CRM
- Support
- Custom apps
Buddy Connect
Customer context should not stop at checkout.
Buddy Connect is the layer that moves useful customer activity into Buddy. A purchase, booking, signup, enrollment, payment, support update or custom event can become audience context, automation input, WhatsNews targeting and analytics, instead of sitting silently in another tool.
Integration layer
Make customer activity useful inside Buddy.
Connect is not a logo wall. It is how outside customer moments become usable inside the Buddy workspace: source, consent, events, profiles, audiences, journeys and analytics.
Connection types
Connection health
Events mapped into Buddy
External source
Order paid, form submitted, booking created
Mapped event
Customer ID, consent, source, properties
Buddy action
Update profile, audience, automation, analytics
Connection flow
Authorize.Map.Use.Review.
Buddy Connect should make customer data operational. The important work is deciding which events matter, how they map to subscribers, and how teams can use them without losing consent or data quality.
Authorize the source: Connect the external platform and choose the Buddy workspace that should receive customer activity. The goal is to make data flow intentionally, not dump everything into the account.
Map useful events: Decide which fields, consent states, orders, form submissions, lifecycle stages and event properties should become Buddy context.
Use the signals: Connected activity can update subscriber profiles, create audiences, trigger automations, guide WhatsNews selection and improve analytics.
Monitor the connection: Review sync health, permissions, event logs, failures and data quality so teams know what arrived and what needs attention.
From external events to useful WhatsApp engagement.
Ecommerce connectors
Planned connectors include Shopify, WooCommerce, Squarespace, Bumpa and custom stores, with each page labeled by real availability.
Creator and education signals
Bring purchases, enrollments, memberships, course progress and registrations into the same engagement engine.
Forms and websites
Turn signups, waitlists, landing pages, QR campaigns and submissions into subscribers with source and consent intact.
FAQ
Understand the integration layer.
Buddy Connect is the integration layer for Buddy. It brings customer activity from stores, creator tools, education platforms, booking tools, CRMs, forms, websites and custom apps into Buddy so that WhatsApp engagement can respond to what customers actually did.
Still have questions?
Reach out to Sarah, the founder. She reads and replies to every message.
Message usBring your customer stack into the same engagement loop.
Start with the integrations that matter most to your business, or use the Buddy API when your customer activity lives in a custom product.