Bring Buddy into AI agents and assistants.
Buddy MCP is planned as a controlled way for compatible AI clients to understand audiences, analyze engagement, draft campaigns, build automations, and request approved actions.
Permission-based. Built on the official WhatsApp Business Platform.
Today
Hi Ada, the new set is live
You asked us to tell you first: 20% off until midnight. Want the code?
9:41 AM
Yes, send it
9:41 AM
- Creators
- Ecommerce
- SaaS
- Education
- Communities
- Restaurants & Hospitality
Outcome
Let assistants prepare work without losing control.
Buddy MCP should help approved AI clients inspect useful context, draft useful work, and request actions while preserving permissions and confirmation for high-impact changes.
Controlled tools
What you get.
Ask for a customer segment in plain language.
A user could ask for customers who purchased in the last 30 days but have not purchased again, then ask the assistant to create a re-engagement audience and draft a WhatsNew for review.
Supported read tools
Future tools may inspect subscribers, audiences, campaign performance, engagement history, reply categories, automation structures, and workspace settings.
Supported write tools
Future write tools may draft WhatsNews, create audiences, prepare automation steps, add tags, or update subscriber fields with clear approval gates.
Confirmations
Sending messages, exporting data, changing automations, or making high-impact updates should require explicit human confirmation.
Audit logs
Actions taken through AI clients should be traceable so teams know what was requested, approved, changed, or rejected.