Buddy

See who read it, who clicked and who replied.

Email open rates guess. Buddy shows what happened to every WhatsApp message, person by person: delivered, read, clicked, replied or opted out. And which audiences and sources grow your list fastest.

Autumn launchSent · 10:00
Sent1,240
Delivered1,221
Read1,034
Clicked412
Replied138
Replies by intent
Interested49%Question27%Purchased15%Not now9%
Audience · 30 days
1,01218.2%
+129 this week
1 Sep30 Sep
Read
1,034 people
Clicked
Shop the collection
Opt-outs
0.4% · healthy
Technology fromMeta
Built on the official WhatsApp Business Platform
Inside Analytics
Message funnelPer-person resultsClick trackingReplies by intentAudience growthSourcesOpt-outsNumber health

You sent it. Did anyone care?

Most businesses know a message went out and nothing more. Buddy shows what each person did with it, so you stop guessing what works and do more of it.

Today

Sends without answers.

  • Open rates you can't trust, from email.
  • No idea who on WhatsApp actually read your broadcast.
  • Links shared with no way to see who tapped.
  • Unsubscribes noticed only when they pile up.
  • No clue which sign-up source brings the best customers.
With Analytics

Every send teaches you something.

  • Delivered, read, clicked and replied for every message.
  • The names behind every number, not just totals.
  • Click tracking on every link you send.
  • Opt-outs watched so you can adjust before it hurts.
  • Growth by source, so you invest in what works.

Send. Watch. Learn.

Results fill in live from the moment you send, and build up into a picture of your audience.

1

Send

Every WhatsApp message and automation is tracked from the moment it leaves, with no setup.

Weekly menuSending
794 of 1,240 delivered so far
2

Watch

See reads, clicks and replies arrive, person by person, and open anyone's conversation in one tap.

Sofia M.Read · clicked
Daniel K.Read · replied
Hannah W.Delivered
3

Learn

Compare messages and segments over time, see which sources grow your list, and keep your number healthy.

Best time to send
MonTueWedThuFri89101112156
FewerMore reads

Everything inside Analytics.

The numbers that tell you whether your WhatsApp channel is working, and what to send next.

The full journey of every message, person by person.

Sent, delivered, read, clicked, replied, failed and opted out, for each subscriber and each send. Totals tell you how it went; names tell you who to follow up with.

"

Read counts are the minimum: WhatsApp only reports a read when the person has read receipts switched on.

Click tracking

Every link is tracked, so you see which ones people tapped and who tapped them.

Replies by intent

Replies sorted into interested, question and not interested, so you follow up the keen ones first.

Audience growth

New subscribers, total audience and opt-outs over time, with trends you can act on.

Sources

See how many people joined from your opt-in page, each QR code, your website, imports and the API.

Segment comparison

See which audiences read and click the most, and send them more of what works.

Failure reasons

When a message doesn't arrive, Buddy explains why in plain English and what to do about it.

Number health

Keep an eye on your WhatsApp quality rating and messaging limits, so your number stays in good standing.

Automation results

How often each automation ran and what happened after each step.

Store results

With a store connected, see the orders that followed a message, not just the clicks.

What Analytics does for you, day to day.

Know your launch landed, within the hour.

Watch delivered, read and clicked fill in after you send. If reads are low, you know straight away, not at the end of the month.

Live resultsMessage funnelRead receipts
Weekly menu · first hour
Delivered1,221
Read1,034
Clicked412
Read rate
83%read
A business owner, smiling
Click rate by segment
Repeat buyers46%
New this month28%
In-store QR39%
Quiet 60 days12%

Find what each audience responds to.

Compare read and click rates across segments. Your regulars might love early access while new subscribers want a welcome offer. Now you'll know.

Catch problems before WhatsApp does.

A rising opt-out rate or a dip in your quality rating is an early warning. Buddy shows both, so you can slow down or change the message before your number is affected.

Number health
Quality ratingHigh
Messaging limit10,000 / day
Opt-out rate · 30 days0.4%
Opt-outs · last 8 sends
Tuesday offer
One offer doubled opt-outs. Smaller segment next time.

Questions Analytics answers for you.

Did my launch land?

Reads and clicks within the first hour tell you.

After every send

Who should I follow up?

Clicked but didn't buy, or replied with a question.

Every morning

Where do my best subscribers come from?

Growth and engagement by source.

Every month

Am I sending too often?

Opt-out trends and read rates over time.

Every week

Is my number healthy?

Quality rating and messaging limits at a glance.

Always

Three things people ask about Analytics.

Are WhatsApp read counts accurate?

They're the minimum. WhatsApp reports a read only when the person has read receipts on, so the real number is often higher. Clicks and replies are counted exactly.

Do I need to set anything up?

No. Every message, automation and subscriber is tracked from the start. Click tracking is added to your links automatically.

Can I see individual people, not just totals?

Yes. Every number opens into the list of people behind it, and every person opens into their profile and conversation.

Questions about Analytics.

Anything else, ask Sarah.She reads every message and writes back herself.
Ask a question
What does Buddy measure for each message?

Sent, delivered, read, clicked, replied, failed and opted out, for each subscriber and in total.

How are clicks tracked?

Links in your messages are tracked automatically, so you can see which links were tapped and by whom.

Can I see where subscribers come from?

Yes. Growth is broken down by source: your opt-in page, each QR code, your website widget, imports, integrations and the API.

What is a quality rating?

WhatsApp rates each business number on how people respond to its messages. A high rating keeps your messaging limits growing. Buddy shows your rating and limits so you can protect them.

Why did a message fail?

Buddy explains each failure in plain English, for example a number that isn't on WhatsApp or a phone that's been offline, and what you can do about it.

What does WhatsApp charge?

Meta charges for business messages by type and country, billed to your own WhatsApp Business account. Your Buddy plan is separate, and every feature on this page is part of it.

Stop guessing what your customers want.

Join the waitlist and see your first results the week you connect.

Two colleagues celebrating at a desk
Read
1,034 people
Clicked
412 people
Replied
74 interested
Quality
High