One engagement engine. Many ways in.

Use Buddy as an app, integration layer, developer API, embedded experience, AI assistant, or future MCP surface. The same audience, consent, automation, messaging, and analytics model powers each one.

Shared Buddy model

AudienceSubscribers, profiles, tags, source, and permission.

WhatsNewsLaunches, reminders, announcements, updates, and offers.

AutomationsWorkflows that respond to customer activity.

AnalyticsDelivery, reads, clicks, replies, opt-outs, and growth.

ConnectEvents from stores, apps, websites, CRMs, and APIs.

Product surfaces

Start with the interface you need. Keep the same customer model underneath.

The public product family separates the main Buddy app from future surfaces like Connect, Embed, AI, and MCP so customers can understand what each part does and what is available now.

Available now

Buddy App

Buddy App is the main workspace for running customer engagement on WhatsApp. Your subscribers, consent, audiences, campaigns, replies, automations, and analytics live together, so every message starts with more context.

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Coming soon

Buddy Connect

Buddy Connect is the integration layer that brings customer activity from your existing stack into Buddy. Purchases, bookings, signups, enrollments, support events, and other important moments can become useful context for audiences, automations, and analytics.

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Coming soon

Buddy eCommerce

Buddy eCommerce connects storefront activity to WhatsApp engagement. Customer, order, checkout, cart, product, refund, and subscription events can help Buddy decide who should hear from you and what should happen next.

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Early access

Buddy API

Buddy API gives developers programmatic access to the same customer-engagement primitives inside Buddy: subscribers, audiences, consent, events, automation, messaging, and analytics. Your product keeps its own UI while Buddy handles the WhatsApp engagement layer.

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Coming soon

Buddy Embed

Buddy Embed is for platforms that want to offer WhatsApp customer engagement natively. Your users can manage subscribers, campaigns, automations, and analytics in your interface while Buddy handles the underlying engagement system.

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Coming soon

Buddy AI

Buddy AI is the intelligence layer for the Buddy workspace. It is designed to help teams move from raw customer activity to useful next steps, without sending anything high-impact without human review.

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Coming soon

Buddy MCP

Buddy MCP is planned as a controlled interface for AI agents and assistants. The goal is to let trusted clients read useful context, prepare work, and request approved actions while preserving workspace permissions, confirmations, and audit logs.

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Available now

Buddy App is the core workspace for building audiences, sending WhatsNews, tracking replies, and understanding engagement.

Rolling out

Connect, API, eCommerce, and automation-related surfaces should carry clear availability labels while they move from beta to broader release.

Platform expansion

Embed, AI, and MCP explain where Buddy is going for partners, developers, platforms, and controlled AI workflows.