Do the products work together?

Yes. The products share workspace data and consent records. Connect brings in customer activity, eCommerce uses purchase data, and App or embedded tools provide the interface. A purchase does not automatically subscribe someone to marketing.

Do I need a developer?

Use Buddy App and supported setup flows without custom code. The signup widget needs a site that accepts its script. Custom API integrations and embedded platform tools require development work. MCP setup depends on your AI agent.

Do I use my own WhatsApp number?

Yes. You connect your own WhatsApp Business number from inside Buddy, and messages go out on the official WhatsApp Business Platform under your business name.

Choose the Buddy product you need.

Use the app for WhatsApp communication, Connect for integrations, eCommerce for buyer follow-up, Embed for website and platform tools, API for custom software, AI for help inside Buddy, and MCP for external AI agents.

Join the waitlist Find your product

Linen HouseBusiness account

TODAY

Hi Maya, the linen set you ordered in March is back on Friday. Want first pick? 9:00

Yes please! The sage one9:03

Held for you, Maya. We'll send the link Friday morning.9:04

Type a message

New subscriber from your websiteBuddy Embed

Maya ordered the linen setShopify, through Buddy Connect Restock message draftedBuddy AI, waiting for your OK Win-back sent to 212 buyersBuddy eCommerce

Reply sorted: InterestedBuddy App inbox Trial user added from your appBuddy API Your AI agent pulled this week's resultsBuddy MCP

What each product does

Choose by the task you want to complete. The products use the same Buddy workspace and customer records.

Buddy App Manage WhatsApp communication. Manage subscribers, send campaigns, automate follow-ups and answer replies in one workspace.

Buddy ConnectBring customer data and events from other tools into Buddy. Buddy eCommerceUse purchase history for buyer audiences and follow-up. POST /api/v1/subscribers Buddy APIManage subscribers, events and messages from your software. Buddy EmbedAdd signup forms or Buddy tools to your website or platform. Buddy AIDraft messages and summarise replies inside Buddy. Buddy MCPConnect an external AI agent to authorised Buddy tools.

Shared customer records and consent

Connected tools add customer context to your workspace. Only people with valid permission become WhatsApp marketing subscribers.

One list Every subscriber from every source, with their tags and history in one profile.

One record of consent Where and when each person said yes, and every opt-out, honoured everywhere.

One inbox Replies from every message in one place, sorted by what people mean.

One set of results Delivered, read, tapped and replied, for every message, whichever product sent it.

Which Buddy product should you use?

“I want to message everyone who signed up, and see who replies.” Buddy App. Manage audiences, campaigns, replies and automations. “My buyers are in Shopify. I want them on WhatsApp.” Buddy Connect. Bring customer data and events from other tools into Buddy. “Too many people buy once and never come back.” Buddy eCommerce. Group buyers and follow up using purchase history. “People visit my website and leave without a trace.” Buddy Embed. Put signup forms or Buddy interfaces in your own product. “Our onboarding emails sit unopened.” Buddy API. Build custom subscriber, event and messaging workflows. “I never know what to write.” Buddy AI. Get draft messages, reply summaries and audience suggestions. “I already work in an AI agent. Let it do this.” Buddy MCP. Work with Buddy through a compatible external AI agent.

Questions, answered.

Use Buddy App to manage WhatsApp communication directly. Choose Connect for tool integrations, eCommerce for buyer follow-up, Embed for interfaces in your product, API for custom code, AI for help inside Buddy, or MCP for an external AI agent.

Still have questions?

Reach out to Sarah, the founder. She reads and replies to every message.

Message us

Choose how you use Buddy.

Manage WhatsApp communication in Buddy, connect your tools or build it into your own product.

Join the waitlist