Get your WhatsApp messages approved the first time.
Every business message on WhatsApp starts from a template Meta has approved, and each rejection costs you a day. Buddy helps you write templates that pass, shows exactly how they'll look, and explains any rejection in plain English.
In review
restock_alert
Used in 3 campaigns
A rejected template is a launch that didn't happen.
WhatsApp only lets businesses start a conversation with an approved template. Get the category, variables or wording wrong and it bounces back, often with a reason that's hard to understand. Buddy takes the guesswork out.
Writing templates is trial and error.
- Rules about categories and variables nobody explains.
- Rejections with vague reasons and no next step.
- No way to see how it'll look on a phone before submitting.
- Templates scattered across Meta's dashboard.
- Launch day delayed while you wait for another review.
Templates that pass, ready when you are.
- Start from examples written to follow WhatsApp's rules.
- Plain-English reasons and fixes if one is rejected.
- A live phone preview as you type.
- Every template and its status in one list.
- Approved templates ready in campaigns and automations.
Start, shape, submit.
From a blank page to an approved template, usually the same day.
Start
Pick a starter template for a welcome, restock, reminder or offer, or begin from scratch.
Shape
Add a header image, write the body with variables and sample values, and add buttons. The preview updates as you type.
Submit
Send it to Meta for review from Buddy and follow the status. Approved templates appear wherever you send.
Everything inside Templates.
Every part of a WhatsApp template, with help at each step so it passes review.
Categories done right, because they decide approval and price.
WhatsApp sorts templates into marketing, utility and authentication, and each has its own rules and price. Buddy explains which one fits your message, so it isn't rejected or recategorised.
Rejected? Buddy translates Meta's reason into what to change, so you can fix it and resubmit in minutes.
Starter library
Ready-to-adapt templates for welcomes, restocks, reminders, order updates and offers.
Headers
Open with text, an image, a video or a document, like a menu or a timetable.
Variables
Placeholders for each person's name, product or date, with sample values Meta needs to review them.
Buttons
Quick replies, links to your site and call buttons, previewed exactly as they'll appear.
Live phone preview
See the template on a WhatsApp screen while you write it.
Submit from Buddy
Send templates to Meta for review without leaving Buddy.
Status tracking
In review, approved or rejected, for every template, updated as Meta decides.
Languages
Create the same template in several languages for customers around the world.
Used everywhere
Approved templates are ready in WhatsApp campaigns, automations and the API.
What Templates does for you, day to day.
Write templates that pass the first time.
Starter templates and in-line guidance follow WhatsApp's rules on categories, variables and wording, so fewer of yours bounce back.
Hi {{1}}, your class with us is tomorrow at {{2}}.
See it on a phone before Meta does.
The live preview shows your header, body, footer and buttons on a WhatsApp screen as you write, so what customers see is what you meant.
Rejections explained, so you fix them in minutes.
Meta's reasons can be cryptic. Buddy tells you what went wrong in plain English and what to change, so you resubmit straight away.
Templates businesses create first.
Welcome
Thanks for joining, what to expect, and how to stop.
MarketingBack in stock
The product they wanted, with a button to hold one.
MarketingOrder update
Confirmed, shipped, delivered, with the order number.
UtilityAppointment reminder
Tomorrow at 10:00, with buttons to confirm or reschedule.
UtilityLogin code
A one-time code for sign-in, sent in seconds.
AuthenticationThree things people ask about Templates.
Why do I need templates at all?
WhatsApp requires an approved template for any message a business sends first. Once a customer messages you, you can reply freely for 24 hours.
How long does approval take?
Meta reviews each template, most within minutes and some up to 24 hours. Buddy shows the status as it changes.
Does the category affect price?
Yes. Meta prices marketing, utility and authentication messages differently, which is why Buddy helps you pick the right one.
Questions about Templates.
Anything else, ask Sarah.She reads every message and writes back herself.What is a WhatsApp message template?
A pre-approved message format, with fixed wording and placeholders for details like a name or date, that businesses use to start conversations on WhatsApp.
What's the difference between marketing and utility?
Utility templates are about something the customer already did or asked for, like an order or appointment. Marketing templates promote something, like a sale or launch. Each has its own rules and price.
Can I edit an approved template?
Yes. Edited templates go back to Meta for review before the new version is used.
Can templates include images and buttons?
Yes. Headers can be text, an image, a video or a document, and you can add quick-reply, link and call buttons.
Can I create templates in other languages?
Yes. Create versions of the same template in each language you need.
What does WhatsApp charge?
Meta charges for business messages by type and country, billed to your own WhatsApp Business account. Your Buddy plan is separate, and every feature on this page is part of it.
Templates works with everything else in Buddy.
See the Buddy AppApproved templates, ready when your news is.
Join the waitlist and start from our library the day you connect.
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6 minutes later
Image + 2 buttons
312 people