Buddy
Buddy for real estate

List it at nine. Viewings booked by lunch.

The new-listings email goes to everyone and gets opened days later. On WhatsApp, only buyers who match on budget, area and bedrooms hear, and they book with one reply.

Made for estate agents, developers, landlords and property managers
A model house and a set of keys on an agent's desk
Hi Marcus, a 2-bed in Northside just listed at 425k, inside your range. Viewings Saturday 10 to 1. Want a slot?8:04
Yes, 11 works for me.
Opted inlisting page
Read2 min
Replied4 min
Booked within the hour
How your buyers join Widget on listing pages Opt-in page and QR Import with consent Your portal via API
Technology from Meta
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Sales, lettings and the front desk, finally answering from one place.

Sales
Listed → viewing booked, this week
MatchedRead alertRepliedBooked

Sales: viewings booked in one reply

A new listing goes to the buyers it suits the morning it goes live. They reply with a time, instead of a portal form you see on Monday.

Lettings
Read within the hour

Lettings: renewals without the chasing

Tenants whose lease ends in sixty days hear from you first, read it the same day, and say yes before an empty flat becomes a worry.

Front desk
"Is parking included?"Question
"Book me for Saturday"Interested
"Boiler still not fixed"Follow up

Front desk: no enquiry lost in a portal

Replies arrive sorted by what people mean, a question, a yes, a repair that's dragging, and get answered in the same thread. Nothing sits on one agent's own phone.

Glass apartment towers against the sky
She asked for a 2-bed in Northside months ago.Your listings email reached her on Thursday. Saturday's slots were gone by Tuesday.

Buyers want your listings. They just don't open the email.

The new-listings email goes to everyone on the list, lands in promotions and gets opened days later. The same buyer checks WhatsApp before breakfast and replies in seconds.

One listings email for everyone, whether they want a studio or a four-bed.
Viewing reminders by SMS that can't be answered, so no-shows stay a mystery.
Enquiries scattered across portals, the office phone and every agent's WhatsApp.
With Buddy, buyers say yes on your listing pages, hear only about homes that match, and every reply lands in one inbox.

From a tap on a listing to a booked viewing in three steps.

A widget on your listing pages and a QR on every board. Buddy handles everything after that.

1

One tap on a listing

A buyer taps "Alert me on WhatsApp" on a listing, or scans the QR at a viewing. Buddy saves the consent and the source.

Get new listings on WhatsApp
2 bed · Northside · under 450k
Viewing reminders
Rental updates
Recorded · listing page · Mon 9:10
2

Sort by what they want

Tags turn into ready audiences: budget, area, bedrooms, buying or renting, tenants in each building.

Audiences
2 bed · Northside · under 450k38 buyers
Tenancy ends in 60 daysRenewal
Tenants · Elm CourtUpdates
Opted outNever messaged
3

Send it, then let it run

New listings go out as a WhatsApp message to the buyers who match, reminders go on schedule, and replies land in one inbox.

Automation · New buyer welcome
When: new subscriber · tag "2 bed · Northside"
Wait 1 day
Send WhatsApp message: "Three homes that match"
Marcus replied "Saturday" → tag: viewing

Four messages an agency sends in its first week.

Each one carries the buyer's or tenant's name and the home, and every reply comes straight back to you.

New listing
Harbour & LaneBusiness account
Audience · 2 bed · Northside · under 450k
Viewing reminder
Harbour & LaneBusiness account
Scheduled · the day before each viewing
Renewal
Harbour & LaneBusiness account
Audience · tenancy ends in 60 days
Tenant update
Harbour & LaneBusiness account
Audience · tenants · Elm Court

Set them up once. They run every week.

The right buyers hear first, and book first.

Buyers opt in with budget, area and bedrooms. When a home that matches goes live, Buddy sends it to them before the portals update, and they book with a reply.

Marcus R.Viewing booked
Opted in · listing page · Mon 9:10
Listing alert read · Tue 8:04
Replied "Saturday 11" · Tue 8:09
Viewing booked · flow stopped

Fewer no-shows at Saturday viewings.

Schedule the reminder for the day before, see who read it, and hear from anyone who can't make it while there's still time to offer the slot again.

WhatsApp message · Saturday viewings
SentDeliveredReadReplied
"

Buyers say yes on your listing pages, tenants scan a QR in the lobby, and one word opts anyone out. Buddy records all of it.

"Is parking included?"Question

Every reply, sorted before you read it.

Interested, question, follow up, not now. Your agents answer right in the thread.

Consent on record for every buyer and tenant.

Every opt-in is saved with where and when it happened: the listing page, the QR at the viewing, the import. If someone replies STOP, that's recorded the moment it arrives.

Marcus R.Opted in
SourceListing page · 14 Elm Court
RecordedMon 9:10
Opt-out wordSTOP, honoured instantly

The right view for sales, lettings and desk.

Invite every agent. Everyone sees just their part.

Your number, kept healthy.

See your WhatsApp quality rating and messaging limit without leaving Buddy.

Worried it feels pushy? Buyers only get homes they asked for.

Anything else, ask Sarah.She reads and replies to every message.
Ask a question
Can an estate agency message buyers and tenants on WhatsApp?

Yes, with their permission. Buddy runs on the official WhatsApp Business Platform. Every opt-in is recorded with where it came from, and anyone who replies STOP is opted out on the spot. Meta's messaging policies apply, and you decide what you send.

How do buyers and tenants sign up?

Through a widget on your listing pages, an opt-in page, a QR code on the board or at the viewing, or an import of enquirers who already said yes. If you run your own portal or app, one API call adds them the moment they tick the box.

Can we import the enquirers we already have?

Yes, if they agreed to hear from you on WhatsApp. Import them with the consent source noted and Buddy keeps that record. People who didn't say yes stay out.

How do we send a listing only to the buyers it suits?

With tags: budget, area, bedrooms, buying or renting, whatever you collect at opt-in. When a new home goes live, Buddy matches it to those tags and only the buyers it suits receive it.

Can viewing reminders go out on their own?

Yes. Schedule a WhatsApp message for the day before, aimed at the buyers tagged for that viewing. Buddy sends it on time and shows you who read it and who replied.

What does it cost to send a message?

Meta charges for business messages by type and country. Your Buddy plan is separate from that.

Fill Saturday's viewings with buyers who asked first.

Be first to send your listings on WhatsApp. Tell us about your agency and we'll suggest the plays that fit.

An agent and a buyer shaking hands