Tell Buddy what happened.
Events let any product send meaningful customer activity into Buddy, where it can be used for segmentation, automation, and analytics.
Permission-based. Built on the official WhatsApp Business Platform.
Today
Hi Ada, the new set is live
You asked us to tell you first: 20% off until midnight. Want the code?
9:41 AM
Yes, send it
9:41 AM
- Creators
- Ecommerce
- SaaS
- Education
- Communities
- Restaurants & Hospitality
Outcome
Make customer behavior usable.
Events turn activity from your app, store, form, booking system, or course platform into audience context Buddy can act on.
Event stream
What you get.
Every event needs clear identity and context.
A useful event should include event type, timestamp, workspace, subscriber or external ID, idempotency key, and properties that describe the customer moment.
Event examples
- purchase.completed
- checkout.abandoned
- subscription.started
- trial.expiring
Automation use
An event can start a welcome, reminder, post-purchase, renewal, booking, course, or re-engagement journey.
Analytics use
Events make reporting more useful because Buddy can connect message engagement to lifecycle moments and customer behavior.
Testing
Developers should be able to send simulated events, inspect logs, retry safely, and validate payloads before production data flows.