Buddy for fintech

Push gets swiped. Email gets skipped. WhatsApp gets answered.

Your welcome email sits in promotions while the new account stays empty. On WhatsApp, the nudge to fund it, the launch and the savings reminder get read in minutes and answered in one inbox.

Join the waitlist See how it works

For growth, product and support teams at fintechs, digital banks, wallets and savings apps

A customer checking their banking app on a phone next to a laptop

Hi Priya, your "Rent" goal is 80% there. Top up before Friday and it's done.8:05

Done, just topped up!

Opted ininside your app

Read2 min

Replied4 min

Logged in again this week

How your users join In-app opt-in via API Website widget Opt-in page and QR Import with consent

Technology from

SCROLL

Three teams, one channel your users actually open.

Growth

Opened → funded, this week

OpenedRead nudgeRepliedFunded

Growth: empty accounts, funded

The account they opened on Monday is still empty on Wednesday. One friendly WhatsApp nudge, read in minutes, and the first deposit is a tap away.

Product

Virtual cards are live, Hana. You asked for them first, so you get them first.10:00

Setting one up now. Can I have two?

Read within the hour

Product: launches people actually see

You shipped it. Now the users who asked for it hear first, on the app they check all day, and tell you what's confusing while you can fix it.

Support

"Is the card free?"Question

"Yes, sign me up"Interested

"Transfer still pending"Follow up

Yes, the first card is free. Want me to order it now?9:14

Support: every answer in one thread

Questions, yeses and stuck transfers arrive sorted by what people mean. Your team answers in the same thread, and nobody hunts through a shared phone.

A customer entering card details at a laptop

He opened an account on Monday.Your "fund your account" email is still unopened. The WhatsApp nudge was read in four minutes, and he replied.

Your users don't ignore you. They ignore the channel.

Push gets swiped. Email lands in promotions. The in-app banner is closed before it loads. But the same person checks WhatsApp all day and answers friends in seconds.

Your best launch, swiped away with the other push notifications.

New, dormant and power users all get the same message, so it fits none of them.

Replies get lost between a help desk, an inbox and a shared phone.

With Buddy, users say yes inside your app, each one hears what fits their stage, and every reply lands in one inbox.

One API call, then Buddy does the rest.

Your developer adds one call. Your growth team runs everything after it, with no new tickets.

Say yes inside your app

A user ticks "Updates on WhatsApp" in settings. Your backend sends them to Buddy, tagged.

POST /api/v1/subscribers

Authorization: Bearer bd_live_…

{ "phone": "+44 7700 900123",

"name": "Priya",

"tags": ["new account"] }

201 Created · opt-out respected

Sort them by where they are

Tags become audiences: opened but empty, close to a savings goal, quiet for a month.

Audiences

New, still unfunded7 days

Savings goal 80%+Nudge

Quiet for 30 daysWin-back

Opted outNever messaged

Nudge, launch, reply

The welcome and the nudge run on their own. Launches go out as WhatsApp messages. Every reply lands in one inbox.

Automation · Fund your account

When: new subscriber · tag "new account"

Wait 2 days, still unfunded

Send WhatsApp message: "Two minutes to fund it"

Priya replied "Done" · flow stops

Four messages a fintech sends in its first week.

Each one an approved WhatsApp template, written for one user, and every reply comes straight back to your team.

Onboarding

Northstar MoneyBusiness account

Hi Priya, your Northstar account is open. Add your first deposit in two minutes and your card is on its way.9:12

Is the card free?

Yes, no fee for the first card.9:14

Trigger · account opened, unfunded

Product update

Northstar MoneyBusiness account

Virtual cards are here. You asked for them, Hana. Create one in the app and pay online without your main card.

10:00

Finally! Setting one up now.

Audience · asked for virtual cards

Reminder

Northstar MoneyBusiness account

Lucas, your "Holiday" goal is 80% there. One more top-up this week and you're done.8:05

Done, just topped up

Nice. Goal complete.8:21

Audience · savings goal 80%+

Win-back

Northstar MoneyBusiness account

Hi Sofia, we kept your account ready. Transfers are now free between Northstar users. Want a quick tour?18:30

Yes please

Audience · quiet for 30 days

Switch on a play. Watch it work.

Empty accounts, funded this week.

A welcome the moment they opt in, a nudge if the account sits empty, a how-to if they get stuck. Each one stops the moment they act.

Priya A.Funded

Opted in · Mon 9:10

Welcome read · Mon 9:12

Nudge sent · Wed 9:00

Replied "Done" · flow stopped

Launch to the users who begged for it.

Tag everyone who asked, send to them first, and see who read and clicked within the hour.

WhatsApp message · Virtual cards

SentDeliveredReadClicked

Users say yes inside your app and can leave with one word. Buddy records both, every time.

"Is the card free?"Question

Every reply, sorted before you open it.

Interested, question, follow up, not now. Support answers right in the thread.

Consent records your compliance team will sign.

Every opt-in is saved with where and when it happened. One word from the user stops all messages, and that is saved too.

Priya S.Opted in

SourceYour app · settings screen

RecordedMon 9:10

Opt-out wordSTOP, honoured instantly

Roles for growth, product and support.

Invite every team. Each person sees just what their job needs.

Number health, always in view.

Your quality rating and messaging limit from WhatsApp, right inside Buddy.

What compliance asks before growth gets a yes.

Anything else, ask Sarah.She reads and replies to every message.

Ask a question

Can a bank or fintech app message users on WhatsApp?

Yes, with their permission. Buddy runs on the official WhatsApp Business Platform: every opt-in is recorded with its source and every opt-out is honoured on the spot. Meta's messaging policies apply, and your compliance team decides what you send.

How do users opt in?

Inside your app, with one API call when they tick the box. They can also join through a website widget, an opt-in page or QR code, or you can import people who already said yes.

Can our app start the welcome and the nudges?

Your app adds a user to Buddy with one API call the moment they opt in, with the tags you choose. Automations in Buddy then send the welcome, the nudge and the follow-up, and stop the moment the user acts.

Can growth, product and support all use it?

Yes. Invite each team with its own role. Replies land in one shared inbox, grouped by what people mean, and whoever owns the question answers in the thread.

How does Buddy handle personal data?

Buddy is built for GDPR. You choose which fields come in, consent and opt-out stay on record, and our DPA and privacy policy cover the rest.

What does WhatsApp charge for these messages?

Meta charges for business messages by type and country. Your Buddy plan is separate from that.

Let's get your users reading, replying and coming back.

Join the waitlist and tell us about your app. We'll send you the plays that fit your users.