Buddy

Bring Buddy into AI agents and assistants.

Give compatible AI clients a controlled way to analyze audiences, draft campaigns, build automations, and perform approved Buddy actions.

Buddy MCP is planned for future platform expansion and is not a general-availability product surface yet.

BBuddy MCPonline

Today

Action requestApproval required

Agent prepared a segment

Confirm before creating the audience or drafting the WhatsNew.

9:41 AM

Inspect
Confirm
Audit log

Approved

9:41 AM

Own your listPermission-basedNo blastingOne-tapMeta-approvedBuilt for WhatsApp

Future platform

Let approved AI clients work with Buddy safely.

Buddy MCP is planned as a controlled interface for AI agents and assistants. The goal is to let trusted clients read useful context, prepare work, and request approved actions while preserving workspace permissions, confirmations, and audit logs.

AuthenticatePrepareConfirm

Buddy MCP is planned for future platform expansion and is not a general-availability product surface yet.

An operator reviewing controlled AI client approvals and audience actions

Future platform

Bring Buddy into agent workflows with guardrails.

Buddy MCP is planned as a controlled way for compatible AI clients to read context, analyze audiences, draft campaigns, prepare automations and request approved actions. It is about permissions, confirmation and auditability, not uncontrolled automation.

Built for

Teams already working inside AI clDevelopers building agent workflowneed strict approval before high-i
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Buddy MCP

Future platform

Buddy
1

Read tools

Compatible clients may inspect audiences, engagement, subscriber context, campaign drafts, automation structures, and workspace settings.

2

Write tools

Approved clients may draft WhatsNews, create audiences, prepare automations, add tags, or update fields with confirmation.

3

Controlled actions

Sending messages, changing automation logic, exporting data, or making high-impact changes should require explicit confirmation.

4

Example workflow

Find customers who purchased in the last 30 days but have not purchased again, then draft a re-engagement WhatsNew for review.

AudienceEventsResults

Agent workflow

Authenticate.Inspect.Prepare.Confirm.

The useful version of AI agents in Buddy is narrow and reviewable: approved tools, workspace scopes, explicit confirmation for sensitive actions and a clear record of what happened.

Authenticate the client: Connect an AI client to a Buddy workspace with clear scopes and workspace-level permissions.

Read context: Allow the assistant to inspect approved audiences, engagement, subscribers, drafts, or automations.

Prepare work: Let the assistant draft a WhatsNew, suggest a segment, or prepare an automation structure.

Confirm sensitive actions: Require explicit approval for sends, exports, automation changes, and other high-impact operations.

Bring Buddy into agent workflows with guardrails.

Read tools

Read tools

Compatible clients may inspect audiences, engagement, subscriber context, campaign drafts, automation structures, and workspace settings.

Write tools

Write tools

Approved clients may draft WhatsNews, create audiences, prepare automations, add tags, or update fields with confirmation.

Controlled actions

Controlled actions

Sending messages, changing automation logic, exporting data, or making high-impact changes should require explicit confirmation.

Future platform

Buddy MCP is planned as a future surface and should remain clearly labeled until it is ready.

Permissions first

AI clients should only access tools and data approved for the workspace.

Auditability

Teams should know what an assistant read, drafted, requested, and changed.

FAQ

Understand Buddy MCP.

Buddy MCP is planned as a controlled interface for AI agents and assistants. The goal is to let trusted clients read useful context, prepare work, and request approved actions while preserving workspace permissions, confirmations, and audit logs.

Still have questions?

Reach out to Sarah, the founder. She reads and replies to every message.

Message us

Prepare for AI workflows without giving up control.

Buddy MCP is a future platform surface for teams that want AI assistance around customer engagement with permissions and approval built in.