Let customer activity decide what happens next.
Build automated WhatsApp journeys that welcome, follow up, remind, re-engage, and respond to what customers actually do.
Permission-based. Built on the official WhatsApp Business Platform.
Today
Hi Ada, the new set is live
You asked us to tell you first: 20% off until midnight. Want the code?
9:41 AM
Yes, send it
9:41 AM
- Creators
- Ecommerce
- SaaS
- Education
- Communities
- Restaurants & Hospitality
Outcome
Build the journey once. Let Buddy keep it moving.
Automations help teams respond to real customer moments without manually chasing every signup, purchase, booking, enrollment, trial, or inactive customer.
Automation canvas
What you get.
Automation is a near-term product surface.
The page can explain what automations are designed to do, while clearly labeling advanced automation as rolling out until the capability is fully live.
Triggers
Start when someone joins, buys, books, enrolls, starts a trial, abandons a checkout, completes an action, or becomes inactive.
Conditions
Branch journeys based on customer properties, activity, engagement, audience membership, tags, consent, and other criteria.
Timing
Add waits, delays, scheduled windows, and follow-up timing so communication happens when it is useful.
Actions
Send a WhatsNew, add or remove a subscriber from an audience, update a profile, call a webhook, or notify another system.
Recipes
Start with journeys customers already expect: welcome, post-purchase, course enrollment, trial reminder, booking reminder, win-back, or launch sequence.