Offer WhatsApp to every business on your platform.
Your customers want WhatsApp, and building it means Meta onboarding, templates, consent and a whole new product. Buddy Embed puts audiences, campaigns and results inside your app, under your brand, with each business on its own number.
Inside your app
Under your brand
WhatsApp add-on
Your customers asked for WhatsApp. Building it is a second company.
Meta onboarding, number registration, templates, consent, messaging limits and a UI for all of it. Buddy Embed gives your platform a complete WhatsApp product that feels like yours.
A year of work before the first message.
- Meta onboarding and number registration to build.
- Template and consent systems to design.
- A campaign builder and analytics to design and maintain.
- Support tickets about WhatsApp rules.
- Customers leaving for tools that already have it.
A WhatsApp product, inside yours, this quarter.
- Businesses connect their own number without leaving your app.
- Templates, consent and limits handled by Buddy.
- Audience, campaign and results views you embed.
- Your branding, your pricing, your customer relationship.
- A new add-on your customers will pay for.
Embed, onboard, grow.
Add Buddy's components to your app, let each business connect, and offer WhatsApp as part of your product.
Embed
Drop Buddy's components into your app and style them with your colours and fonts.
Onboard
Each business connects its own WhatsApp Business number in a guided flow, without leaving your platform.
Grow
Businesses build audiences and send campaigns in your app. You see usage across all of them.
Everything inside Buddy Embed.
What your platform gets, so WhatsApp feels like a feature you built.
Each business on its own number, inside your product.
Businesses connect their own WhatsApp Business number through a guided onboarding flow in your app. Messages go out under their name, and their audience is theirs.
Your customers never leave your app, and never need to know there's a Buddy behind it.
Audience views
Let businesses collect, tag and segment their WhatsApp subscribers.
Campaign builder
Drafting, preview, scheduling and sending, embedded in your app.
Results
Delivered, read, clicked and replied, for every campaign.
Your branding
Your colours, fonts and name. No Buddy logo unless you want one.
Workspace provisioning
Create a Buddy workspace for each business automatically by API.
Partner controls
Permissions, limits and settings for every business on your platform.
Usage reporting
Messages, subscribers and active businesses across your platform, for billing and insight.
Opt-in widgets
Give each business a WhatsApp sign-up form for their own website.
Events from your platform
Bookings, orders and sign-ups in your product trigger each business's automations.
What Buddy Embed does for your platform.
Launch WhatsApp this quarter, not next year.
Skip building Meta onboarding, templates, consent and a campaign UI. Embed Buddy's components and your customers can send their first campaign in days.
A new add-on your customers pay for.
Offer WhatsApp messaging as a paid feature of your platform. You set the price and keep the customer relationship.
Every business stays on its own number.
Each business connects its own WhatsApp Business number and keeps its own audience, so their messages build their brand, and your platform stays out of their customer relationships.
Platforms that embed Buddy.
Booking software
Reminders and rebooking offers for every salon, studio and clinic.
BookingStore builders
Order updates and restocks for every merchant.
CommerceCourse platforms
Class reminders and launch news for every creator.
EducationMembership tools
Renewals and community news for every club.
CommunitiesVertical SaaS
WhatsApp for every business in your industry.
Any platformThree things people ask about Buddy Embed.
Will our customers see Buddy?
Only if you want them to. Components take your branding, and onboarding happens inside your app.
Who owns the WhatsApp number?
Each business connects and owns its own WhatsApp Business number and audience.
How is it priced?
Platform pricing is based on usage across your businesses. Talk to us and we'll shape it around how you charge your customers.
Questions about Buddy Embed.
Anything else, ask Sarah.She reads every message and writes back herself.How do businesses connect their WhatsApp number?
Through a guided onboarding flow inside your app, where they confirm their business and connect their own WhatsApp Business number.
What components are available?
Audience, campaign builder, results and onboarding components, plus an opt-in widget each business can add to its website.
Can we provision workspaces automatically?
Yes. Create a workspace for each business by API when they sign up for your WhatsApp add-on.
Can events from our platform trigger messages?
Yes. Send events like bookings or orders and each business's automations can act on them.
How do we get started?
Join the waitlist and tell us about your platform. We'll set up a partner workspace and work with you on the first integration.
The rest of the Buddy developer platform.
Developers overviewGive every business on your platform a WhatsApp channel.
Join the waitlist and tell us about your platform. We'll help you launch.
Their own number
Sent in your app
On WhatsApp
Live