Let Buddy tell your product what happened next.
Subscribe to Buddy events and keep your systems synchronized when subscribers, campaigns, messages, and automations change.
Permission-based. Built on the official WhatsApp Business Platform.
Today
Hi Ada, the new set is live
You asked us to tell you first: 20% off until midnight. Want the code?
9:41 AM
Yes, send it
9:41 AM
- Creators
- Ecommerce
- SaaS
- Education
- Communities
- Restaurants & Hospitality
Outcome
Keep your systems in sync with Buddy.
Webhooks let your product react when a subscriber changes, a message is delivered, a reply comes in, an opt-out happens, a campaign is sent, or an automation completes.
Webhook events
What you get.
Webhook handling should be predictable.
A dependable webhook system needs endpoint setup, signing, retry behavior, testing, event schemas, failure handling, and logs.
Subscriber events
Receive updates when subscribers are created, updated, tagged, added to audiences, suppressed, or opted out.
Message events
Receive delivery, read, reply, failed, and template-related events to keep message state visible in your product.
Campaign and automation events
Know when campaigns are sent and when automated journeys start, branch, wait, complete, or fail.
Security
Webhook signing helps verify that events came from Buddy and were not modified in transit.