Turn every Shopify order into the next one.

Shipping emails go unopened and abandoned carts go cold. Connect Shopify to Buddy and the thank-you, the tracking link and the cart reminder land on WhatsApp, where customers read them in minutes and reply.

Join the waitlist See how it connects

Sofia Martinsonline

TODAY

Hi Sofia, thank you for your order! Your linen set ships tomorrow and we'll send tracking here.9:41

Amazing, thank you!9:43

It's on its way 📦 Track it here: shop.link/t/2841Fri

Got it. Do you have it in sage too?Fri

Type a message

Order paid
Shopify · just now

Order fulfilled
Tracking added

Checkout abandoned
1 hour ago

Technology from

Built on the official WhatsApp Business Platform

How Shopify connects to Buddy

Buddy app for ShopifyReal-time order eventsPast orders imported

Your customers check WhatsApp fifty times a day. Your order emails, once.

Shopify already knows who bought what and who left at checkout. Sent by email, most of what you say about it is never seen. Sent on WhatsApp to customers who said yes, it gets read and answered.

Today

Every order update disappears into an inbox.

Order confirmations opened by a handful of buyers.
Tracking links buried under forty promotions.
Abandoned carts chased by an email nobody reads.
Restock news blasted to everyone, read by almost no one.
"Where is my order?" messages piling up in your DMs.

With Shopify and Buddy

Every order update lands in their hand.

A thank-you on WhatsApp the second they pay.
Tracking the moment Shopify marks the order fulfilled.
One friendly cart reminder, stopped the moment they buy.
Restocks told only to the people who bought or asked.
Questions answered in the same thread as the order.

Connect Shopify once. Then let it run.

No developer and no code. Install the Buddy app, pick what comes across, switch on a journey.

Connect

Install Buddy from your Shopify admin and approve access. Orders, checkouts and customers start arriving in seconds.

Install Buddy

Read orders and checkouts

Read customers and tags

Read products and stock

Install app

Choose

Tick the Shopify events and fields Buddy may use. Each one lands on the right customer. Anything unticked never arrives.

Shopify → Buddy

Order paidTag: customer

Checkout abandonedAudience: cart left

Order fulfilledShipping update

Shipping addressNot shared

Send

Switch on a ready-made journey or build your own. Every message carries the customer's name, order and products.

Automation · Cart reminder

When: checkout abandoned

Wait 1 hour

Send: "Still thinking it over?"

Stops if they pay

How Shopify and Buddy work together.

The Buddy app listens to your store in real time. When something happens in Shopify, Buddy updates the customer's profile, checks they opted in, and sends the message you set up.

ShopifySomething happens

BuddyChecks consent, picks the message

WhatsAppRead in minutes, answered in the thread

What Shopify tells Buddy, and what happens next

Order paidTags the customer, adds the order to their profile and starts your thank-you journey.

Checkout startedWaits. If no order follows within the time you choose, the cart reminder goes out with a link back to their cart.

Order fulfilledSends the shipping update with the tracking link from Shopify.

Refund createdTells the customer their refund is on its way, before they have to ask.

Stock updatedWhen a sold-out product comes back, everyone who bought it or asked to be told hears first.

Customer createdAdds the profile with their Shopify tags, ready for audiences.

What Buddy reads

Name, phone and email

Orders, products and totals

Shopify customer tags

Checkout status and cart link

What it never touches

Payment details

Your Shopify staff accounts

Anything you leave unticked

Where the WhatsApp yes comes from

Buddy adds an opt-in block to your thank-you and order status pages and a sign-up widget to your storefront: "Get order updates on WhatsApp." Customers tick it, Buddy records it with the source, and only they get messages.

On connect, Buddy imports your past customers and orders, so audiences like "bought twice" or "no order in 60 days" are ready on day one.

Messages that know what happened in Shopify. That's why they get read.

Every buyer hears from you the second they pay.

A paid order starts a thank-you, a shipping update when Shopify marks it fulfilled, and a "how is it going?" two weeks later, each one about that customer and that order.

Order paidOrder fulfilledPost-purchase journeys

Order #2841Paid

Sofia M. · 2 itemsShopify · 9:40

Thanks Sofia! Your linen set ships tomorrow. We'll send tracking right here.9:41

Perfect, thank you!

Went quiet · 60 days

Bought beforeNo order in 60 daysOpted in

We saved your usual blend this week, Marcus. Want it shipped Friday?10:02

Yes please, Friday works.

Win back the customers who went quiet.

Build a living audience from Shopify history: bought before, nothing in 60 days, opted in. Send something worth coming back for, and the audience updates itself as new orders arrive.

Restocks sell out to the people who were waiting.

When Shopify stock goes from zero to available, Buddy tells the customers who bought it or asked to hear, see who read it within the hour, and see the orders that follow.

Back in stock · automatic

Sofia, the linen set is back in sage. You asked to hear first.

To: Asked about "Linen set"Send

Read within the hour

5 journeys you can switch on the day you connect Shopify.

Thank-you and tracking

Paid, thanked, shipped, told. All on WhatsApp, without you typing a word.

Trigger · Order paid

Abandoned checkout reminder

One friendly message an hour later with their cart link. It stops on its own if they buy.

Trigger · Checkout abandoned

Back in stock, for the waiting list

Only people who bought it or asked hear the news, and get first pick.

Trigger · Stock updated

Review request

A week after delivery, ask how they like it. Happy customers reply with a photo.

Trigger · Order fulfilled + 7 days

Refund update

Tell them it's done before they have to ask. One less support ticket.

Trigger · Refund created

Three things Shopify sellers ask before connecting.

Does buying on Shopify count as a WhatsApp yes?

No. Buddy asks for the WhatsApp opt-in separately and records where and when it came from. Shopify data adds context to people who said yes, and never adds anyone to your list.

Will it slow my store down?

No. Buddy reads events from Shopify in the background. The only thing it adds to your storefront is a small opt-in block, and it loads after your page.

I already send Shopify emails. Why add WhatsApp?

Keep them. Buddy sends the messages that need to be seen quickly, like shipping, carts and restocks, on the channel your customers open all day.

Questions about Shopify and Buddy.

Anything else, ask Sarah.She reads every message and writes back herself.

Ask a question

How do I connect Shopify to Buddy?

Install the Buddy app from your Shopify admin, approve the access it asks for, and choose which events and fields Buddy may use. It takes a few minutes and no code.

Which Shopify events can start a WhatsApp message?

Order paid, checkout started but not completed, order fulfilled, refund created, product back in stock and new customer. Each can start a journey or add a customer to an audience.

Does Buddy import my existing Shopify customers?

Yes. On connect, Buddy imports past customers and orders so your audiences and history are ready straight away. Only customers who opted in to WhatsApp are ever messaged.

How do customers opt in to WhatsApp?

Through the opt-in block on your thank-you and order status pages, the sign-up widget on your storefront, or a link or QR code you share. Each opt-in is saved with its source and time.

Can the cart reminder include the customer's cart?

Yes. The reminder carries the checkout link from Shopify, so one tap takes them back to their cart with everything still in it.

What happens if I uninstall the app?

Buddy stops receiving Shopify events straight away. Your Buddy audience and opt-in records stay in your workspace until you delete them.

What does WhatsApp charge for these messages?

Meta charges for business messages by type and country, billed to your own WhatsApp Business account. Your Buddy plan is separate, and every integration is included in it.