Find the right way to run customer engagement on WhatsApp.
Not every business needs a platform. These pages set out honestly where a simpler approach is enough and where the structure Buddy adds starts to pay for itself.
Permission-based. Built on the official WhatsApp Business Platform.
Today
Hi Ada, the new set is live
You asked us to tell you first: 20% off until midnight. Want the code?
9:41 AM
Yes, send it
9:41 AM
- Creators
- Ecommerce
- SaaS
- Education
- Communities
- Restaurants & Hospitality
Available now
Buddy vs WhatsApp broadcast lists.
What a broadcast list does, what it does not, and the point at which the difference starts to matter. Read it at /compare/whatsapp-broadcast-lists.
Published comparisons
What you get.
Comparisons we have not written yet.
Manual WhatsApp messaging, and comparisons against other WhatsApp platforms, are planned. They are not published because writing them fairly means verifying what those products do today, and we have not done that verification.
- Manual WhatsApp messaging
- Other WhatsApp platforms
Factual, and dated.
A comparison states what each option does at a given date, links to the source where one exists, and says plainly when the simpler option is the better choice.
Sometimes you do not need Buddy.
If you message a handful of people occasionally and remember every one of them, a broadcast list is fine. The gap opens when you stop being able to hold it in your head.