Do I need a WhatsApp Business account?

Yes, to send messages. Buddy runs on the official WhatsApp Business Platform and you connect your number from inside Buddy. You can set up your workspace, build your audience and prepare campaigns before you connect.

How does Buddy handle consent?

People join through your opt-in page, link, QR code or website form, or you import contacts who have already given permission. Buddy records consent and source for every subscriber, and anyone can opt out at any time by replying STOP.

What kind of WhatsApp messages can I send?

Launches, announcements, reminders, offers and updates, sent to the audience you choose and built from your approved message templates. Buddy then shows who received, read, clicked and replied.

Buddy is for creators, ecommerce brands, SaaS teams, education businesses, communities, and restaurants and hospitality teams anywhere in the world that want the customer relationship to continue after the first interaction.

Can Buddy connect to my store or app?

Connect stores, creator tools and CRMs with Buddy Connect, add subscribers from your own app with the Buddy API, and collect them on any website with the Buddy opt-in widget.

Buddy has a free plan, and paid plans that grow with your audience, team and sending needs. WhatsApp's own messaging fees are separate from your Buddy plan.

Turn WhatsApp into your most powerful customer engagement channel.

Emails sit unopened and posts reach a fraction of your followers. With Buddy, the people who asked to hear from you get your WhatsApp messages, read them in minutes and reply in the same thread.

Join the waitlist See how Buddy works

S StrideBusiness account

White sneakers in the example Stride campaign

Find your everyday pair

Hi Maya, our new sneaker collection is here. Explore the latest colours and find your next everyday pair.

9:00

↗ Shop sneakers

↩ I’m interested

I’m interested9:02

Type a message

Grow your audience

Own your list Built for WhatsApp Replies in one inbox

NewSubscriber joinedVia website form A shop owner holding her phone

No blasting Official platform Permission-based

Meta Tech Provider

Buddy is built on the official WhatsApp Business Platform, so your number, your list and every message stay on the platform your customers already trust.

Technology from

Works with the tools you sell with

Shopify

WooCommerce

Squarespace Selar

Bumpa

From your first campaign to your next customer reply.

Campaigns: actual Buddy interface populated with fictional example data

One place to grow your list, message it and hear back.

Buddy turns WhatsApp into a customer channel you own. Collect people who said yes, send them WhatsApp messages they open, answer every reply from one inbox, and let the follow-ups run on their own.

Ecommerce and retailShops sell out the restock.Tell the people who asked that it's back. They reply to hold one before it reaches the site.Creators and coachesCreators fill the launch.Your list hears first, so day one is full of people who already said yes.

Fintech and SaaSApps turn sign-ups into users.Onboarding nudges, payment reminders and product news land in the app people check all day, not the inbox they skim.Education and eventsSchools fill every class.Open seats and reminders land in the app parents and students check all day.

From an opt-in to a loyal audience.

Opt-in sources

usebuddy.app/claystudio

Link in bio

Website sign-up form

Link in your newsletter

Opt-in in your own app

Know what happens after you press send.

See who got it, who read it, who tapped and who replied, while it's happening. Then send the next one to the people who leaned in.

Join the waitlist

The linen set is back on FridaySent today, 9:00 · 1,240 subscribersLive

Delivered1,226

Tapped412

Replied86

Reads by hour

412

9am5pm

Replies, sorted for you

Maya ChenIs the workshop suitable for beginners?Interested

Leo MartinHow long does the session last?Question

Priya ShahI’d love to join. Can I bring a friend?Purchased

Built around people who chose to hear from you.

Buddy treats permission as part of the product. Track where consent came from, respect opt-outs, and protect the quality of every WhatsApp relationship.

Opt-in page

Build Your Audience

Turn visitors, buyers, members and followers into subscribers with clear consent attached.

Campaigns

Send WhatsApp messages

Create launches, offers, reminders and updates for the people they are actually relevant to.

Audience

Smart Segments

Tag subscribers and group them by source, interest and engagement, then target exactly who you mean.

Responses

Reply Inbox

Every reply lands in one inbox, sorted by intent, so the next step is easy to see.

Tracking

Engagement Insights

See delivery, reads, clicks, replies, opt-outs and audience growth in context.

Buddy list

1,240 subscribers

Your early access invite is ready.

Tap below and we will save your spot.

Join the list

9:41 AM

I am in.

9:42 AM

Perfect. We will send the first drop here.

SegmentedSentReplied

Segment.Send.Track.Repeat.

Your audience, WhatsApp messages, replies, automations and insights in one workspace.

Every message starts with more context and ends with clearer insight.

Join the waitlist See Buddy App

Automate, send and measure. All in one place.

Learn more

01 / Automations

Welcome new subscribers

Active

Trigger

Someone subscribes

Send message

Welcome to the list

Wait

1 day

Add tag

new subscriber

Automate what happens next

Welcome new subscribers, answer keywords and follow up based on how people reply.

02 / Campaigns

Send relevant WhatsApp messages

Create updates, offers, reminders and announcements for the audiences they matter to.

03 / Insights

Understand engagement

See delivery, reads, clicks, replies, opt-outs and audience growth after every send.

One customer channel. Everything it needs to grow.

Start with the app. Plug in your store, your website, your product or your AI agent when you're ready.

Buddy App Grow your list, send once, answer every reply. Opt-in page, QR code and website widget. WhatsApp messages with a photo and the person's name. One inbox that sorts replies by what people mean.

Buddy ConnectYour store and tools, wired to your WhatsApp list. Buddy eCommerceTurn one-time buyers into customers who come back. POST /api/v1/subscribers Buddy APIAdd people from your own product with one call. Buddy EmbedA WhatsApp sign-up on any website, in one line. Buddy AICampaigns written in minutes. You approve. Buddy MCPLet the AI agent you use do the legwork.

IntegrationsBuyers who tick the WhatsApp box at checkout join your list on their own.

Why businesses choose Buddy.

Inbox tools answer chats. Email platforms add WhatsApp to a plan built for email. The free app only reaches people who saved your number. Buddy does the whole job on WhatsApp: grow the list, send, sort every reply and follow up.

Buddy vs

Buddy

WATI

A WhatsApp list people join themselves

Hosted opt-in page, QR code and website widget

PartlyQR code and chat button; no opt-in page

Opt-in at checkout

On Shopify, WooCommerce and every store you connect

PartlyPop-up in their Shopify app

Proof of consent for every subscriber

Where and when each person joined; STOP honoured instantly

PartlyOpt-outs tracked; no source or time

Replies sorted by what people mean

Interested, Question, Purchased, Follow up and Not now, automatically

Not listed

Follow-ups that run on their own

Triggered by sign-ups, keywords, reply intent, tags, orders, carts and API events

YesChatbots and keyword rules, monthly caps

See who read, clicked and replied

Delivered, read, clicked, replied and opted out, plus your best list sources

Yes

Free plan with WhatsApp

Send your first WhatsApp campaigns free

No7-day trial

What you get

Buddy

WhatsApp Business app

A WhatsApp list people join themselvesHosted opt-in page, QR code and website widget

Opt-in at checkoutOn Shopify, WooCommerce and every store you connect

Proof of consent for every subscriberWhere and when each person joined; STOP honoured instantly

Replies sorted by what people meanInterested, Question, Purchased, Follow up and Not now, automatically

Follow-ups that run on their ownTriggered by sign-ups, keywords, reply intent, tags, orders, carts and API events

See who read, clicked and repliedDelivered, read, clicked, replied and opted out, plus your best list sources

Free plan with WhatsAppSend your first WhatsApp campaigns free

YesPartlyPaid add-onNoNot listed on their site

Compare Buddy with 10 tools

Questions, answered.

Buddy is a customer engagement and retention platform built around WhatsApp. It helps you build an audience, understand subscribers, send relevant WhatsApp messages, automate follow-ups and measure what happens next.

Still have questions?

Reach out to Sarah, the founder. She reads and replies to every message.

Message us

Start building a customer channel you can keep improving.

Collect subscribers. Understand them. Send better WhatsApp messages. Let what comes next run on its own.

Join the waitlist