Buddy for ecommerce
They left the cart. One WhatsApp message brings them back.
Your cart, restock and promo emails sit in the promotions tab, and the feed buries your posts. On WhatsApp, shoppers read it in minutes and reply to buy.
For online stores and DTC brands: the owner, the marketer and whoever answers customers
Marketing, ops and support, all talking to shoppers on one channel.
Marketing: a restock that sells out by lunch
The restock goes to the shoppers who asked for it, not into a promotions tab. They read it over coffee, and the first orders land before lunch.
Read within the hourOperations: post-purchase care that runs itself
A thank-you and care note goes out on its own two days after the first order, a review request a week later. It gets read, and the "where's my order?" emails dry up.
"Do you ship to Canada?"Question"Yes, send me the link"Interested"Still waiting on my parcel"Follow upSupport: one inbox, not five apps
Questions, yeses and "where's my parcel?" arrive sorted by what people mean and get answered in the same thread. No more digging through DMs, email and a shared phone.
She left a full cart on Tuesday.Your reminder email is still sitting in her promotions tab. Your WhatsApp message was read in three minutes, then came the order.
Your shoppers aren't ignoring you. They're ignoring the inbox.
The cart reminder lands in promotions. The restock email arrives after the size has gone. Your Instagram post reaches a fraction of your followers. Meanwhile the same shopper checks WhatsApp all day and replies in seconds.
From your store to their WhatsApp in three steps.
Connect your store, sort your shoppers, switch on the plays. After that, the follow-up runs itself.
Connect your store
Pick your store platform and sign in. Shoppers who tick "Updates on WhatsApp" land in Buddy, already tagged.
Shopify
WooCommerce
Squarespace
BumpaSort by what they bought
Tags turn into audiences: first order, waiting on a restock, bought twice, quiet for three months.
First order this monthCare tipsAsked for a restockNotifyQuiet for 90 daysWin-backOpted outNever messagedSend, automate, reply
The thank-you sends itself. Restocks and launches go out as WhatsApp messages. Every reply comes back to one inbox.
Elena replied "Love it" → tag: happy customerFour messages your store sends in its first week.
Each is an approved template with the shopper's name in it, and every reply comes straight back to you.
Oak & LinenBusiness account
Oak & LinenBusiness account
Oak & LinenBusiness accountOak & LinenBusiness accountSet them up once. They keep selling.
Full carts, finished on WhatsApp.
A reminder an hour after the cart is left, a care note two days after the order, a WhatsApp message when their size is back. Each flow stops the moment they buy.
Maya ChenOrderedRestocks gone before an email gets opened.
Tag the shoppers who asked, send to them first, and see who read and clicked within the hour.
Shoppers opt in at checkout and leave with one word. Buddy keeps a record of both.
"Do you ship to Canada?"QuestionOne inbox, every reply sorted for you.
Interested, question, purchased, follow up, not now. Your team replies in the thread.
Consent you can prove, order after order.
Every opt-in is saved with where and when it happened: checkout, the widget or the QR on your packaging. One word from the shopper stops everything, and that is saved too.
Maya ChenOpted inMarketing, support and the warehouse, each with a role.
Invite the team. Everyone sees exactly what they need.
Your number's health, in view.
WhatsApp's quality rating and messaging limits, right inside Buddy.
The questions every store owner asks before the first WhatsApp goes out.
Anything else, ask Sarah.She reads and replies to every message.
Will WhatsApp messages annoy my shoppers?
Only people who said yes hear from you, and one word stops it. Each WhatsApp message goes to an audience you choose, so a restock reaches the shoppers who asked for it, not your whole list.
How do shoppers opt in?
At checkout through your connected store, the widget on your website, an opt-in page, the QR on your packaging, or an import of customers who already said yes. Each opt-in is saved with where and when it happened.
Does it work with my store?
Yes. Buddy connects to Shopify, WooCommerce, Squarespace and Bumpa, and your own stack adds shoppers with one API call. Tag shoppers as they come in and your audiences build themselves.
Can my support team share one inbox?
Yes. Replies land in one inbox, sorted by what people mean: interested, question, purchased, follow up, not now. Invite marketing, support and the warehouse with their own roles and answer in the thread.
How does Buddy handle shopper data?
Buddy is built for GDPR. You pick which fields come in from your store, consent and opt-outs stay on record, and our DPA and privacy policy set out the rest.
What does WhatsApp charge for these messages?
Meta charges for business messages by type and country. Buddy's own plan is separate from that.
Bring your shoppers back to the carts they left.
Join the waitlist and tell us what you sell. We'll send back the plays that fit your store.
