Buddy for telecom and utilities
Your bill email gets ignored. Your WhatsApp reminder gets paid.
Bill emails sit unread and outage texts can't be answered, so everyone calls. On WhatsApp, customers read the reminder, pay, and reply in the same thread.
For billing, network and marketing teams at telecoms, broadband providers and utilities
Billing, network and marketing, on the one app customers open.
Billing: reminders before late fees
The bill reminder and the top-up nudge land on the day you choose, on the app customers check all day. Questions about the bill come back as replies.
Read within the hourNetwork: outages without the queue
One message to the area that's affected, one when it's fixed. Customers read it on the phone in their hand, instead of calling to ask.
"Does it include roaming?"Question"Yes, switch me"Interested"Maybe next month"Not nowMarketing: offers people say yes to
Prepaid customers see bundles, contract customers see upgrades. Every answer arrives sorted by what people mean, ready for your team.
Your October bill is ready
View your statement and payment options…
Service interruption in your area. We are working on it. Do not reply.
His bill email sat unopened for nine days.The WhatsApp reminder was read over breakfast. He replied "Paid".
Customers don't ignore their bill. They ignore the email about it.
Bill emails get buried, outage texts say "do not reply", and plan offers drown with everything else. So people miss the due date, then call your support line. They answer WhatsApp in seconds.
Three steps from opt-in to a bill that gets paid.
One API call when a customer opts in, an opt-in page, or an import of customers who already said yes. After that, everything runs inside Buddy.
They opt in, in-app
A customer ticks "Bills and updates on WhatsApp". Your app adds them to Buddy with a tag.
Group by plan and area
Tags turn into audiences: prepaid bundles ending Friday, everyone in one district, contracts ready to upgrade.
Prepaid, bundle ends FridayTop-upNorth districtOutageContract, high data useUpgradeOpted outNever messagedWelcome, remind, answer
Every new line gets a welcome by itself. Bill reminders go out as a scheduled WhatsApp messages. Replies come back to one inbox.
Four messages a provider sends customers in its first week.
Each is an approved WhatsApp template with the customer's name and plan in it, and every reply comes straight to your team.
Lumen MobileBusiness accountLumen MobileBusiness accountLumen MobileBusiness accountLumen MobileBusiness accountPlays your team can switch on.
Outage updates that keep the phones quiet.
Tag customers by area once. When something breaks, your team sends one update to that area and one when it's fixed. Every question lands in one inbox.
North districtRestoredPlan offers that fit the customer.
Bundles to prepaid, upgrades to contracts that keep running over. See who read it and who said switch.
Customers opt in from your app. One word opts them out. Buddy keeps both on record.
"Is my area back on?"QuestionEvery reply, already sorted by intent.
Interested, question, follow up, not now. Billing, network and marketing each answer in the thread.
Consent on record for every customer.
Every opt-in is saved with where and when it happened: in your app, on your opt-in page or through an import. One word from the customer stops all messages.
Hana S.Opted inA role for billing, network and marketing.
Invite your team. Each sees only what they need.
Number health, in sight.
Quality rating and messaging limits from WhatsApp, right inside Buddy.
What your team will ask before the first bill reminder goes out.
Anything else, ask Sarah.She reads and replies to every message.
Can a telecom or utility message customers on WhatsApp?
Yes, with their permission. Buddy runs on the official WhatsApp Business Platform: every opt-in is recorded with its source and every opt-out is honoured at once. Meta's messaging policies apply, and your team decides what goes out.
How do customers opt in?
Inside your app, with one API call when they tick the box. Or through an opt-in page or QR code, a widget on your website, or an import of customers who already said yes.
Can we send bill and top-up reminders on a schedule?
Yes. Tag the customers a reminder is for, from your app or an import, then schedule a WhatsApp message to that audience for the day and time you choose.
Can we send an outage update to one area only?
Yes. Tag customers by area, and your team sends the update to that audience in a few clicks. Replies come back to one inbox, sorted by what people mean.
How does Buddy handle personal data?
Buddy is built for GDPR. You choose which fields come in, consent and opt-outs stay on record, and our DPA and privacy policy cover the rest.
What does WhatsApp charge for these messages?
Meta charges for business messages by message type and country. Your Buddy plan is separate from that.
Bills paid, outages calm, customers who reply.
Join the waitlist and tell us about your service. We'll send back the plays that fit it.
Audience · monthly billing