Buddy for nonprofits

Your donors never saw what their gift built.

Impact updates and volunteer call-outs sent by email get a handful of opens. On WhatsApp, supporters who said yes see the story in minutes, and volunteers confirm the shift with one reply.

Join the waitlist See how it works

For fundraising, volunteer and communications teams at charities, NGOs and foundations

A volunteer in a pink shirt at a community event

Hi Maya, the well is finished. It opened this morning and 1,200 people drank clean water today. Your gift did that.8:05

This made my whole morning. How do I give monthly?

Opted inQR at the gala

Read2 min

Replied4 min

Replied "Count me in" within the hour

How your supporters join Opt-in page and QR at events Widget on your donate page Import with consent Your own app via API

Technology from

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Fundraising, volunteers and supporter care, all on one channel.

Fundraising

Winter appeal · this week

SentReadRepliedGave

Fundraising: appeals people act on

The appeal goes to the supporters it fits, with a photo of what last year's gift built, and you see who read it and who gave the same afternoon.

Volunteers

Marcus, Saturday's food drive needs six more hands at the north depot, 9 to 12. Can you make it?17:30

Count me in. Bringing a friend too.

Shift filled within the hour

Volunteers: every shift filled before the day

The call-out goes to the volunteers tagged for that location. They reply to confirm, and by the evening you know exactly who is coming.

Supporter care

"How do I give monthly?"Interested

"Can I switch to Sunday?"Question

"Still waiting for my receipt"Follow up

Monthly giving is one tap below. Thank you, Maya.8:21

Supporter care: every reply in one inbox

Replies arrive sorted by what people mean, a yes, a question, a missing receipt, and get answered in the same thread. Nobody copies numbers into a spreadsheet.

She gave in December.Your thank-you email went to promotions. Your WhatsApp message, with a photo of what her gift built, was read in three minutes.

Your supporters don't ignore you. They ignore the inbox.

Updates get filtered, the volunteer call-out gets buried under work email, the shared phone gets passed around. The same supporter opens WhatsApp dozens of times a day and replies in seconds.

The donor update lands in promotions and gets a handful of opens.

Monthly donors, first-time givers and volunteers all get the same email.

Shift confirmations scattered across email, a shared phone and a spreadsheet.

With Buddy, supporters opt in at your events and on your donate page, each message fits who they are, and every reply lands in one inbox.

From the gala door to their WhatsApp in three steps.

A QR code at the door, a widget on the donate page. Buddy handles everything after that.

Supporters opt in, anywhere

A supporter scans the QR at the gala or ticks a box on your donate page. Buddy records the consent and where it came from.

Opt-in page · Spring galaScanned at the door

Impact stories

Volunteer call-outs

Event invitations

Consent recorded · source: gala QR

Group by how they help

Tags become audiences: monthly donors, volunteers near the north depot, guests from the last gala.

Audiences

Monthly donorsImpact

Volunteers · north depotShifts

Gala guestsInvite

Opted outNever messaged

Send, automate, answer

The thank-you sends itself. Appeals and invitations go out as a WhatsApp message. Every reply comes back to one inbox.

Automation · Thank every donor

When: new subscriber · tag "new donor"

Wait 3 days

Send WhatsApp message: "Here's what your gift built"

Maya replied "Make it monthly" → tag added

Four messages your supporters read in the first week.

Each one is an approved template with the supporter's name in it, and every reply comes straight back to you.

Impact update

Harbour Light FoundationBusiness account

Hi Maya, the well is finished. It opened this morning and 1,200 people drank clean water today. Your gift did that.

8:05

This made my morning. How do I give monthly?

Audience · gave to the water appeal

Volunteer call-out

Harbour Light FoundationBusiness account

Marcus, Saturday's food drive needs six more hands at the north depot, 9 to 12. Reply YES and you're on the list.17:30

YES, bringing a friend too

Both of you are in. See you at 9.17:41

Audience · volunteers tagged north depot

Appeal

Harbour Light FoundationBusiness account

Elena, winter kits for 400 families are 70% funded. One more push by Sunday and every family gets one. The link below takes a minute.12:10

Just gave. Keep going!

Thank you, Elena. Two more kits packed.12:26

Audience · gave last winter

Event invitation

Harbour Light FoundationBusiness account

Jonas, you're invited to our supporters' evening next Thursday, 6pm at the community hall. Reply 1 to save your seat.18:30

1, and I'm bringing my partner

Two seats saved. See you Thursday.18:44

Audience · gala guests and monthly donors

Plays you set once and leave running.

Every donor thanked, every gift shown at work.

A thank-you the moment they give, the impact story a few weeks later, a gentle ask to go monthly. Each flow tags them the moment they reply.

Maya ChenMonthly

Gave · Mon 9:10

Thank-you read · Mon 9:12

Impact story sent · Thu 8:05

Replied "Make it monthly" · tagged

Fill Saturday's shift by Thursday.

Tag volunteers by location, send the call-out to the ones nearby, and see who confirmed within the hour.

WhatsApp message · Saturday food drive

SentDeliveredReadReplied

Supporters opt in at your events and on your donate page, and leave with one word. Buddy keeps both on record.

"Can I bring a friend?"Interested

Every reply, sorted by what supporters mean.

Interested, question, follow up, not now. Your team answers in the thread.

Consent your trustees can sign off on.

Every opt-in is recorded with where and when it happened: the gala QR, the donate page, the import. One word from a supporter stops every message, and that is recorded too.

Elena RossiOpted in

SourceSpring gala · QR at the door

RecordedSat 19:42

Opt-out wordSTOP, honoured instantly

Roles for fundraising, volunteers and comms.

Invite the team. Each person sees only what they need.

Number health, at a glance.

WhatsApp's quality rating and messaging limits for your number, inside Buddy.

What your trustees will ask before the first message goes out.

Anything else, ask Sarah.She reads and replies to every message.

Ask a question

Can a charity message supporters on WhatsApp?

Yes. Buddy is built on the official WhatsApp Business Platform and every message is permission-based: each opt-in is recorded with its source, and opt-out is honoured on the spot. Meta's messaging policies apply, and you decide what you send.

How do supporters opt in?

Through an opt-in page or a QR code at your events, a widget on your donate page, or an import of supporters who already said yes. Each consent is recorded with where and when it was given.

Can volunteers confirm a shift by replying?

Yes. Replies land in one inbox, sorted by what people mean, and an automation can tag each reply so you see at a glance who is coming on Saturday.

Can we send an appeal to only some supporters?

Yes. Tag supporters by how they give, where they volunteer or which events they came to, and send each WhatsApp message to the audience it fits. A monthly donor and a first-time giver never get the same message.

How does Buddy handle supporters' personal data?

Buddy is built for GDPR. You choose which fields come in, consent and opt-out are kept on record, and our DPA and privacy policy set out the rest.

What does WhatsApp charge for these messages?

Meta charges for business messages by type and by the supporter's country. Your Buddy plan is separate from that.

Let every supporter see the good they did.

Join the waitlist and tell us about your organisation. We'll send back the plays that fit it.