Buddy for marketplaces

Sellers who read your updates. Buyers who keep coming back.

Payout and policy emails get filtered, then the tickets pour in. On WhatsApp, sellers and buyers read your note the same day and reply in one inbox.

Join the waitlist See how it works

For seller success, growth and support teams at marketplaces and platforms

A marketplace team working around a table with laptops

Elena, payouts now land every Tuesday. Nothing to change on your side. The full note is in your seller dashboard.10:05

Perfect, that helps a lot. Thanks!

Opted ininside your platform

Read2 min

Replied4 min

New listings this week

How your sellers and buyers join In-app opt-in via API Website widget Opt-in page and QR Import with consent

Technology from

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Sellers, buyers and your three teams, finally in one place.

Seller success

New sellers, first two weeks

ApprovedReadRepliedListed

Seller success: shops that open

A new seller reads a welcome they actually see, then gets a nudge if the shop is still empty. Questions come back as replies, not tickets.

Growth

Priya, the ceramics makers you follow just added 40 new pieces. Have a look before the weekend.18:00

The blue vase! Is it still there?

Buyers tagged "ceramics"

Growth: buyers who keep coming back

Buyers hear about new pieces from the makers and categories they love, never a catalogue of everything. They reply, they ask, they buy again.

Support

"When is my payout?"Question

"Yes, add my shop"Interested

"Where is my parcel?"Follow up

Omar, payouts land every Tuesday. Yours is already on its way.9:14

Support: both sides, one inbox

Seller and buyer replies arrive sorted by what people mean and get answered in the same thread. No second help desk just for WhatsApp.

Two sellers reviewing their shop on a laptop

She opened a ticket about her payout.Your email about the new payout day is still in promotions. Your WhatsApp note was read in six minutes, and she said thanks.

Your sellers don't ignore you. They ignore the channel.

Platform emails look like every other automated email, so they get filtered, skimmed or archived. But your sellers run their shops from WhatsApp all day long.

A payout or policy email goes unread, then a flood of tickets asks what changed.

Every seller and every buyer gets the same note, whatever they sell or buy.

Seller questions lost between email, a help desk and someone's phone.

With Buddy, sellers and buyers say yes on your platform, each note reaches the right category, and every reply lands in one inbox.

One API call, then Buddy does the rest.

Your developer adds one call. Seller success runs everything after it, with no new tickets.

Say yes on your platform

A seller ticks "Updates on WhatsApp" during onboarding. Your backend sends them to Buddy, tagged.

POST /api/v1/subscribers

Authorization: Bearer bd_live_…

{ "phone": "+39 312 555 0198",

"name": "Elena",

"tags": ["seller", "ceramics"] }

201 Created · opt-out respected

Sort by side and category

Tags become audiences: new sellers with no listing, home and decor sellers, sellers who went quiet.

Audiences

New sellers, no listingOnboarding

Home and decor sellersCategory

Quiet sellersWin-back

Opted outNever messaged

Welcome, announce, reply

Seller onboarding runs on its own. Announcements go out as WhatsApp messages. Every reply lands in one inbox.

Automation · Welcome new sellers

When: new subscriber, tagged "seller"

Send: "Welcome, your shop is approved"

Wait 3 days

Send: "Three tips for your first listing"

Four messages a marketplace sends in its first week.

Each one an approved WhatsApp template, written for one seller or buyer, and every reply comes straight back to your team.

Seller onboarding

Makerly SellersBusiness account

Welcome to Makerly, Elena. Your shop is approved. Add your first three listings this week and we'll feature you in New Makers.9:12

How many photos can I add per listing?

Up to ten. The first one is your cover.9:15

Trigger · new subscriber tagged "seller"

Seller announcement

Makerly SellersBusiness account

Marcus, we're picking 40 home and decor shops for the holiday gift guide. Want yours in it? Reply YES by Friday and we'll take it from there.11:00

YES. Can I send my new candle range too?

Audience · home and decor sellers

Buyer update

MakerlyBusiness account

Hi Priya, holiday heads-up: order by the 15th and your gifts arrive before the 24th. Most makers ship within two days.8:30

Does that include orders to Germany?

It does. Same date across the EU.8:41

Audience · buyers tagged "buyer"

Seller win-back

Makerly SellersBusiness account

Hi Omar, your shop's been quiet for a while. Buyers searched for linen 3,200 times last week. Want a hand getting your pieces back up?17:30

Yes please. Can someone call me tomorrow?

Audience · tagged "quiet seller"

Switch on a play. Watch it work.

New sellers, live and listing.

A welcome the moment they opt in, listing tips a few days later, a hand the moment they get stuck. Every question comes back as a reply your team can answer.

Elena R.Listing

Opted in · Mon 9:10

Welcome read · Mon 9:12

Listing tips read · Thu 9:04

Replied "First piece is up!"

Give every seller their own WhatsApp list.

With Buddy Embed, one line of code adds WhatsApp sign-ups to every seller's storefront on your platform. Each opt-in is recorded with its source.

Reid Home GoodsStorefront on Makerly

New pieces on WhatsApp

Buddy Embed

Sellers and buyers say yes on your platform and can leave with one word. Buddy records both.

"When is my payout?"Question

Both sides, one inbox.

Seller and buyer replies, sorted by intent. Your team answers right in the thread.

Consent records trust and safety will sign.

Every opt-in is saved with where and when it happened. One word from a seller or buyer stops all messages, and that is saved too.

Elena R.Opted in

SourceYour platform · seller setup

RecordedMon 9:10

Opt-out wordSTOP, honoured instantly

Roles for seller success, growth and support.

Invite every team. Each person sees just what their job needs.

Number health, always in view.

Your quality rating and messaging limit from WhatsApp, right inside Buddy.

What trust and safety asks before you message one seller.

Anything else, ask Sarah.She reads and replies to every message.

Ask a question

Can a marketplace message sellers and buyers on WhatsApp?

Yes, with their permission. Buddy runs on the official WhatsApp Business Platform: every opt-in is recorded with its source and every opt-out is honoured on the spot. Messages go out as approved templates, and Meta's messaging policies apply.

How do sellers and buyers opt in?

Inside your platform, with one API call when they tick the box during setup or checkout. They can also join through a website widget, an opt-in page or QR code, or you can import people who already said yes.

Can we message sellers by category?

Yes. Your platform adds tags with the API call, such as seller, buyer or ceramics, and tags become audiences. A policy note can go to one category and a holiday heads-up to every buyer.

Can our sellers collect their own WhatsApp subscribers?

Yes, with Buddy Embed. One line of code adds WhatsApp sign-ups to every seller's storefront on your platform, and every reply lands in one inbox.

How does Buddy handle personal data?

Buddy is built for GDPR. You choose which fields come in, consent and opt-out stay on record, and our DPA and privacy policy cover the rest.

What does WhatsApp charge for these messages?

Meta charges for business messages by type and country. Your Buddy plan is separate from that.

Let's get your sellers reading the note the day you send it.

Join the waitlist and tell us about your marketplace. We'll send you the plays that fit both sides.