Buddy
Buddy for food delivery

Send the menu on Sunday night. Wake up to Monday's orders.

The weekly menu email gets opened on Wednesday, after the week's shop is done, and your posts get scrolled past. On WhatsApp, Sunday's menu is read that night and the replies are orders.

For meal-prep, food and grocery delivery businesses: founders, kitchen leads and the people who answer customers
Shelves of fresh produce in a delivery kitchen's store
Hi Maya, this week's menu: miso salmon, harissa chickpeas, lemon chicken. Just reply with your numbers and your box is set.19:00
1, 3 and 3 again please!
Opted inat checkout
Read2 min
Replied4 min
Ordered again this week
How your customers join Website widget at checkout Opt-in page and QR card in the box Import with consent From your own app via API
Technology from Meta
SCROLL

The founder, the kitchen and the customer team, talking to customers on one channel.

Founder
Sunday menu → orders, this week
SentReadRepliedOrdered

Founder: a menu that turns into orders

The weekly menu goes out Sunday at seven. By Monday morning you know who read it, who replied, and how many boxes to prep.

Kitchen
Read within the hour

Kitchen: prep numbers before Sunday ends

New dishes go to the people who loved similar ones. Replies come back the same evening, so the kitchen preps to real numbers, not a hopeful guess.

Customer team
"Can I skip next week?"Question
"Add a second box"Interested
"Box came, one item missing"Follow up

Customer team: every reply in one inbox

Skips, swaps, a missing item, a thank-you: sorted by what people mean and answered in the thread. Nobody copies orders out of a chat into a spreadsheet again.

A couple cooking together in their kitchen
She ordered every week in spring, then went quiet.Your "we've missed you" email is still unread. Your WhatsApp message came back with "Two boxes, please" in eight minutes.

Your customers don't ignore the menu. They ignore the inbox it's in.

The weekly menu email lands among receipts and promotions and gets opened on Wednesday, after the week's meals are decided. The same person checks WhatsApp on Sunday night with a free hand and replies in seconds.

The weekly menu email, opened on Wednesday, long after the week's meals are decided.
Weekly regulars, one-off buyers and people who went quiet all get the same blast.
Orders on the site, skips by email, "where's my box?" on the shared phone.
With Buddy, customers say yes at checkout, each message fits how they order, and every reply lands in one inbox.

From checkout to their WhatsApp in three steps.

Customers opt in where they order. After that, the follow-up runs itself.

1

Opt in at checkout

A customer ticks "Menu on WhatsApp" at checkout or scans the card in the box. Connect your store and each one lands in Buddy with a tag.

Connections
WooCommerceWooCommerce checkout
BumpaBumpa store
Website widget
QR card in the box
Maya C. joined · checkoutThu 18:20 · tag: weekly boxConsent recorded
2

Sort by how they order

Tags turn into audiences: weekly box, ordered the salmon, quiet for three weeks.

Audiences
Weekly boxSunday menu
Ordered the salmonNew dish
Quiet for 3 weeksReorder nudge
Opted outNever messaged
3

Send, automate, reply

The Sunday menu goes out as a WhatsApp message. The reorder nudge sends itself. Every reply comes back to one inbox.

Automation · Bring them back
When: new subscriber · tag "weekly box"
Wait 21 days, no order reply
Send WhatsApp message: "Your usual is on this week's menu"
Sofia replied "Two boxes" → stop

Four messages your kitchen sends in its first week.

Each is an approved template with the customer's name in it, and every reply comes straight back to you.

Weekly menu
Green Ladle KitchenBusiness account
Scheduled · Sunday 19:00, audience weekly box
New dish
Green Ladle KitchenBusiness account
Audience · ordered similar dishes
Order update
Green Ladle KitchenBusiness account
Sent from the inbox · the reply stays in the thread
Reorder
Green Ladle KitchenBusiness account
Automation · quiet for 21 days

Set them up once. Every week sells.

One-off orders become a weekly habit.

A thank-you when they opt in, the menu every Sunday night, a nudge when three weeks pass without an order. Each flow stops the moment they reply.

Maya C.Ordered
Opted in · Thu 18:20
Thank-you read · Thu 18:21
Menu sent · Sun 19:00
Replied "1, 3, 3" · flow stopped

Launch a new dish to the people who'll love it.

Tag the customers who ordered similar dishes, send to them first, and see who read and replied before the kitchen plans prep.

WhatsApp message · Thai green curry
SentDeliveredReadReplied
"

Customers opt in at checkout and leave with one word. Buddy keeps a record of both.

"Can I skip next week?"Question

One inbox, every reply sorted for you.

Skips, swaps, a missing item, a thank-you. Your team answers in the thread.

Consent saved right where the order was placed.

Every opt-in is saved with where and when it happened: checkout, the card in the box, your website. One word from a customer stops everything, and that is saved too.

Maya C.Opted in
SourceCheckout · your store
RecordedThu 18:20
Opt-out wordSTOP, honoured instantly

The founder, the kitchen and the customer team, each with a role.

Invite the team. Everyone sees exactly what they need.

Your number's health, in view.

WhatsApp's quality rating and messaging limits, right inside Buddy.

What every kitchen asks before its first Sunday menu goes out.

Anything else, ask Sarah.She reads and replies to every message.
Ask a question
Can customers order by replying?

Yes. The menu goes out as a WhatsApp message, replies land in your inbox sorted by what people mean, and an order reply shows as Purchased so your team can confirm it in the thread. Payment stays in your store; Buddy does not take money.

How do customers opt in?

At checkout through your connected store or the widget on your website, by scanning the QR card in the box, or from your opt-in page. Customers who already said yes can be imported, and if your own app takes the order, one API call adds them with a tag.

Can I schedule the menu for Sunday night?

Yes. Write the WhatsApp message, personalise it with each customer's name, add a photo of the week's star dish if you like, and schedule it for Sunday at seven. Buddy shows sent, delivered and read as it goes.

Can I send order and delivery updates?

Yes, from the inbox. The confirmation, the delivery window and any change go out in the same thread as the customer's replies, so the whole order lives in one place.

Can the kitchen and the customer team share one inbox?

Yes. Replies land in one inbox, sorted by what people mean, and you can invite the founder, the kitchen and the customer team with their own roles.

What does WhatsApp charge for these messages?

Meta charges for business messages by type and country. Buddy's own plan is separate from that.

Let's get Sunday's menu read on Sunday.

Join the waitlist and tell us about your kitchen. We'll send back the plays that fit it.

A customer at the counter paying on a tablet