Buddy for fashion brands
Stop announcing drops to the promotions tab. Your regulars hear first.
Drop emails sit in promotions and stories vanish in a day, so the size is gone before they look. On WhatsApp your list reads it in minutes and replies "mine".
For labels, boutiques and streetwear brands: the founder, marketing and customer care
Founder, marketing and customer care, talking to fans on one channel.
Marketing: drops that sell out to your list
The drop reaches the people who asked, two hours before anyone else. They read it in minutes, and your best customers get their size.
Read within the hourFounder: the right size, to the right person
Tag who's waiting on which size. When it's back, only they hear, and nobody finds out by email that their size sold out again.
"Does the M run small?"Question"MINE, size 38"Interested
"Can I swap for a 40?"Follow upCustomer care: fit questions answered in the thread
Fit questions, yeses and swap requests arrive sorted by what people mean, and get answered right where the customer asked. No more hunting through Instagram DMs.
She asked to hear when the 38 came back.Your restock email reached her the next morning, after it sold out. On WhatsApp she'd have held it within a minute.
Your fans don't ignore your drops. They ignore the inbox.
The drop email lands in promotions. The restock alert arrives after the size sold out. The story disappears in a day. Meanwhile the same customer checks WhatsApp all day and replies in seconds.
From the drop list to their WhatsApp in three steps.
Connect your store, tag who wants what, switch on the drop. After that, the replies come to you.
Build the drop list
Connect Shopify or WooCommerce and fans join at checkout, from the widget on your site or the QR on the care label.
Shopify checkout
WooCommerceSort by size and loyalty
Tags turn into audiences: three or more orders, waiting on a 38, bought the last drop, quiet since spring.
Three or more ordersEarly accessWaiting on size 38RestockQuiet for 90 daysWin-backOpted outNever messagedSend, automate, reply
Your early list gets the drop at eight, everyone else two hours later. Every "mine" lands in one inbox.
Zoe replied "MINE" → tag: hold size MFour messages your brand sends in its first week.
Each is an approved template with the customer's name in it, and every reply comes straight back to you.
Noor StudioBusiness accountNoor StudioBusiness accountNoor StudioBusiness accountNoor StudioBusiness accountSet them up once. Every drop runs.
Repeat buyers first, every single drop.
A welcome when they join the list, early access the morning of the drop, a hold the second they reply MINE. Each flow stops when they buy.
Zoe ParkOrderedRestocks that reach the right size first.
Tag who's waiting on which size, send to them first, and see who read and replied within the hour.
Fans join the drop list themselves and leave with one word. Buddy keeps a record of both.
"Does the M run small?"QuestionOne inbox, size questions sorted with the rest.
Interested, question, purchased, follow up, not now. Your team replies in the thread.
Consent you can prove, drop after drop.
Every opt-in is saved with where and when it happened: checkout, the widget or the QR on the care label. One word from the customer stops everything, and that is saved too.
Zoe ParkOpted inThe founder, marketing and customer care, each with a role.
Invite the team. Everyone sees exactly what they need.
Your number's health, in view.
WhatsApp's quality rating and messaging limits, right inside Buddy.
What every fashion brand asks before its first drop on WhatsApp.
Anything else, ask Sarah.She reads and replies to every message.
Will drop messages annoy our customers?
Only people who joined your list hear from you, and one word takes them off it. Each WhatsApp message goes to an audience you choose, so a restock in a 38 reaches the people waiting on a 38, not the whole list.
How do customers join the drop list?
At checkout through your connected store, the widget on your website, an opt-in page or the QR on your care label, or by importing customers who already said yes. Each opt-in is saved with where and when it happened.
Can repeat buyers get early access?
Yes. Tag your best customers, send the drop to that audience first, and schedule the same WhatsApp message for everyone else two hours later. You see who read and replied in between.
Does it work with our store?
Yes. Buddy connects to Shopify and WooCommerce, and your own stack adds customers with one API call. Tag them by size and loyalty as they come in and your audiences build themselves.
Can customer care share one inbox?
Yes. Every reply lands in one inbox, sorted by what people mean: interested, question, purchased, follow up, not now. Invite the founder, marketing and customer care with their own roles and answer in the thread.
What does WhatsApp charge for these messages?
Meta charges for business messages by type and country. Buddy's own plan is separate from that.
Let's sell out your next drop to the people who love you.
Join the waitlist and tell us about your brand. We'll send back the plays that fit your next drop.
