Buddy
Buddy for agencies

Stop defending open rates in client reviews. Show them replies.

Client campaigns sent by email land in promotions, and the report shows it. On WhatsApp, each client gets its own workspace and number, and their customers read and reply in minutes.

For account managers, strategists and community teams at marketing, social and growth agencies
An agency team working around a table with laptops
Hi Elena, the Lumen summer set drops Thursday at 10. You're on the early list, so your link opens an hour before everyone else's.9:00
Ordering two!
Opted inLumen's opt-in page
Read2 min
Replied4 min
Read before lunch
How your clients' customers join Opt-in page and QR Website widget Import with consent In-app opt-in via API
Technology from Meta
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Account, strategy and community, one way of working for every client.

Account
Lumen Skincare · launch WhatsApp message
SentDeliveredReadReplied

Account: a report clients love

Sent, delivered, read and replied, per campaign, in the client's own workspace. The Monday review stops being a defence of open rates.

Strategy
Read within the hour

Strategy: launches that get read

The launch you spent a week on is read within the hour, not filed under promotions. Each message has the subscriber's name in it, scheduled per client.

Community
"Can I get the bundle?"Question
"Yes, book me in"Interested
"Still waiting on my order"Follow up

Community: each client's replies, its own inbox

Replies land in the client's own inbox, sorted by what people mean, and your team answers in the thread. No shared phone, no screenshots in a group chat.

An account manager and her client reviewing results at a laptop
Her client asked why the launch email went quiet.The same offer on WhatsApp was read before lunch, and the replies filled the inbox.

Their customers don't ignore your work. They ignore the channel.

You write the campaign, build the list and ship it on time. Then it lands in a promotions tab next to forty others. But the same person checks WhatsApp all day and answers in seconds.

Open rates you have to explain, again, in every client review.
One shared phone per client, replies in screenshots, and nobody owns the thread.
Every client's audience, consent and report in a different spreadsheet.
With Buddy, each client gets a workspace with its own number, audiences, inbox and report, and your team works in each one with the right role.

For every client, from a QR code to a WhatsApp reply in three steps.

Set up a workspace for each client. Everything after that runs inside Buddy.

1

Yes, on the client's own page

Each client gets an opt-in page, a QR code and a website widget in their name. Consent and source are saved.

Lumen Skincare · ways to join
Opt-in page and QR
Widget on lumen's site
Import with consent
Elena Rossi joined · QR on packaging · tag: launch list
2

Sort each client's people

Inside each workspace, tags become audiences: the launch list, last season's buyers, people quiet for two months.

Audiences · Lumen Skincare
Launch listThursday 10:00
Bought last seasonEarly access
Quiet for 60 daysWin-back
Opted outNever messaged
3

Welcome, launch, reply

The welcome runs on its own. Build it once, set it up for the next client in minutes. Launches go out as WhatsApp messages. Replies land in that client's inbox.

Automation · Lumen welcome
When: new subscriber · tag "launch list"
Send WhatsApp message: "Welcome to the early list"
Wait until Thursday 9:00
Send WhatsApp message: "Your link opens in an hour"
Elena replied "Ordering two" → Interested

Four messages an agency sends in its first week.

Each one an approved template in the client's name, written for one subscriber, with replies landing in that client's inbox.

Launch
Lumen SkincareBusiness account
Audience · Lumen launch list
Welcome
Northwind KitchenBusiness account
Trigger · scanned the QR on the menu
Win-back
Atlas GymBusiness account
Audience · quiet for 60 days
Event
Harbour BooksBusiness account
Audience · tagged events

Plays you can run for every client.

One workspace per client, from day one.

Its own WhatsApp number, audiences, inbox and report. Your team joins with the role each client needs, and nothing crosses from one client to the next.

Lumen SkincareLive
Number connected · healthy
Launch list · 1,240 subscribers
Welcome automation · running
3 people · account, strategy, client

Launches read before the client even asks.

Schedule the WhatsApp message in the client's workspace, header image and first name included, then watch sent, delivered, read and replied fill in.

WhatsApp message · Lumen summer set
SentDeliveredReadReplied
"

Your client's customers said yes on your client's page and can leave with one word. Buddy records both, per client.

"Can I get the bundle?"Question

Each client's inbox, sorted by intent.

Interested, question, follow up, not now. Whoever owns the account answers right in the thread.

Consent records your clients can show their lawyer.

Every opt-in is saved with the page, QR or widget it came from, and when. One word from the customer stops all messages, and that is saved too.

Elena RossiOpted in
SourceLumen opt-in page · QR on packaging
RecordedMon 9:10
Opt-out wordSTOP, honoured instantly

Roles per client, per person.

Invite the account lead, the strategist and the client's own team. Each sees just what their role needs.

Every client's number, healthy.

Quality rating and messaging limit from WhatsApp, shown in each workspace before you send.

What clients ask before they hand you their WhatsApp.

Anything else, ask Sarah.She reads and replies to every message.
Ask a question
Can we run WhatsApp for several clients?

Yes. Each client runs in its own workspace with its own WhatsApp number, audiences, automations, inbox and reporting. Your team joins each workspace with the role it needs there, so nothing crosses between clients.

Whose WhatsApp number do the messages come from?

The client's. Each workspace connects the client's own WhatsApp Business number, so messages arrive in their name and their customers' replies land in that client's inbox.

How do our clients' customers opt in?

Through an opt-in page and QR code in the client's name, a widget on the client's website, an import of people who already said yes, or one API call from the client's own app. Every opt-in is recorded with where and when it happened.

What can we show the client?

For each WhatsApp message: sent, delivered, read, failed with the reason, and the replies that came back, sorted by what people meant. It all lives inside the client's workspace.

Can the client see their own workspace?

Yes. Invite them with the role you choose. They see their campaigns and replies while your team runs the sending.

What does WhatsApp charge for these messages?

Meta charges for business messages by type and country. Your Buddy plan is separate from that.

Let's get your clients' customers answering.

Join the waitlist and tell us about your clients. We'll send you the plays that fit each of them.

Two colleagues high-fiving at a desk