One customer-engagement system. Built around WhatsApp.
Buddy brings your audience, consent, segments, campaigns, replies, automations and insights into one place, so every customer conversation on WhatsApp is more relevant.
Permission-based. Built with the WhatsApp Business Platform.
Today
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- Creators
- Ecommerce
- SaaS
- Education
- Communities
- Restaurants & Hospitality
Why Buddy
Everything starts with the customer.
A WhatsApp message works best when it has context. Buddy keeps who each person is, what they agreed to receive, which groups they belong to, how they engaged and what they replied in one place.
The Buddy engine
6
tools in one workspace
1
record per customer
0
spreadsheets to juggle
How the platform works in practice.
WhatsApp gets messy when it is run like a contact list.
Numbers end up scattered across forms, spreadsheets, DMs and inboxes. The channel gets plenty of attention but very little structure. Buddy gives that relationship a system.
- No scattered exports
- No blind broadcasts
- No guessing who engaged
Build an audience you understand.
Collect subscribers through your opt-in page, shareable link, QR code or a CSV import. Source, tags, consent and activity stay attached, so a phone number becomes a useful customer record.
Send the right update to the right people.
Create a WhatsApp message from a Meta-approved template for launches, reminders, offers and updates. Choose a segment, preview exactly what WhatsApp will deliver, send now or schedule, then see how it landed.
Turn replies and sign-ups into action.
Automations welcome new subscribers, respond to keywords and follow up on replies, tagging people and notifying your team along the way. Every reply lands in one inbox, sorted by intent.
Learn from every message.
Track delivery, reads, clicks, replies, opt-outs and audience growth, so every campaign teaches you something about your customers.
Bring Buddy into your stack.
Add subscribers from your own software with the Buddy API, and link stores, booking tools, CRMs and more with Buddy Connect.
Protect permission.
Consent is built in. Buddy records where permission came from, honours STOP and other opt-outs automatically, and keeps people who leave out of future sends.
Collect
People join from your link, QR code, opt-in page, an import or the API, with source and consent attached.
Understand
Each subscriber gets a profile with tags, segments, consent and engagement history.
Engage
Send a WhatsApp message to the segment it suits, or let automations follow up when someone joins or replies.
Improve
Delivery, read, click, reply, opt-out and growth data shapes your next audience and message.
Questions, answered.
No. Campaigns are one part of it. Buddy covers the whole relationship: collecting subscribers, consent, segments, campaigns, replies, automations and insights.
Still have questions?
Reach out to Sarah, the founder. She reads and replies to every message.
Message us