One customer-engagement system. Built around WhatsApp.
Buddy brings audience data, consent, segmentation, messaging, automation, events, and analytics into one place so every customer interaction can be more relevant.
Permission-based. Built on the official WhatsApp Business Platform.
Today
Hi Ada, the new set is live
You asked us to tell you first: 20% off until midnight. Want the code?
9:41 AM
Yes, send it
9:41 AM
- Creators
- Ecommerce
- SaaS
- Education
- Communities
- Restaurants & Hospitality
Outcome
Everything starts with the customer.
A WhatsApp strategy is only useful when every message has context. Buddy connects who the person is, what they agreed to receive, which groups they belong to, what they have done, how they engaged, and what should happen next.
The Buddy engine
6
connected primitives
1
customer record
0
manual list chaos
How the platform works in practice.
WhatsApp gets messy when it is run like a contact list.
Many teams collect numbers in forms, spreadsheets, DMs, checkouts, and inboxes. The result is a channel with incredible attention but very little structure. Buddy gives that relationship a system.
- No scattered exports
- No blind broadcasts
- No guessing who engaged
Build an audience you understand.
Collect subscribers through opt-in pages, forms, QR codes, imports, and integrations. Keep source, tags, permission, and activity attached so a phone number becomes a useful customer record.
Send the right update to the right people.
Create WhatsNews for launches, reminders, updates, offers, and customer communication. Choose an audience, preview the WhatsApp experience, send now or schedule, then learn from the result.
Turn customer activity into action.
When someone joins, buys, books, enrolls, starts a trial, abandons a checkout, or becomes inactive, Buddy can turn that moment into the next useful follow-up.
Learn from every message.
Track delivery, reads, clicks, replies, opt-outs, audience growth, and engagement history so every campaign teaches you something about the relationship.
Bring Buddy into your stack.
Buddy Connect lets commerce, creator, booking, education, CRM, payment, and custom platforms send customer activity into the same engagement engine.
Protect permission.
Buddy treats consent as part of the product. Record where permission came from, respect opt-outs, suppress future sends where required, and keep WhatsApp useful for customers.
Collect
People join from a link, QR code, form, checkout, integration, or API with source and consent attached.
Understand
Buddy turns each subscriber into a profile with tags, audience membership, events, and engagement history.
Engage
You send WhatsNews or trigger automated journeys based on relevance instead of sending the same thing to everyone.
Improve
Delivery, read, click, reply, opt-out, and growth data helps shape the next audience and message.
FAQ
Questions, answered.
No. Campaigns are one part of the platform. Buddy is built around the full relationship: subscriber collection, consent, segmentation, events, automations, messaging, replies, and analytics.
Still have questions?
Reach out to Sarah, the founder. She reads and replies to every message.
Message us