Send WhatsApp updates with more context than a broadcast list.
Create a WhatsNew, choose the audience it belongs to, schedule it, preview it, and understand what happened after it was sent.
Permission-based. Built on the official WhatsApp Business Platform.
Today
Hi Ada, the new set is live
You asked us to tell you first: 20% off until midnight. Want the code?
9:41 AM
Yes, send it
9:41 AM
- Creators
- Ecommerce
- SaaS
- Education
- Communities
- Restaurants & Hospitality
Outcome
Write once. Send with intention.
WhatsNews are Buddy's structured WhatsApp updates: launches, promotions, reminders, announcements, product updates, class updates, community messages, and useful customer communication.
Campaign builder
What you get.
A broadcast list cannot tell you enough.
Broadcasting the same message to everyone ignores consent, relevance, timing, audience context, and what people did after the message arrived.
Composer
Create announcements, launches, promotions, reminders, updates, and useful customer messages from one place.
- Back in stock
- New collection
- Webinar reminder
- Course update
Audience selection
Send to everyone who opted in or narrow the message to a specific audience based on source, behavior, lifecycle, interest, or engagement.
Preview
See how the WhatsApp experience will look before scheduling or sending, including copy, buttons, links, and customer-facing context.
Scheduling
Prepare launches, reminders, updates, and announcements in advance, then send when the moment is right.
Measurement
See delivery, reads, clicks, replies, failures, and opt-outs so every WhatsNew teaches you something about the audience.