Buddy

Simple software pricing. Meta messaging costs stay separate.

Choose the Buddy plan that matches the size and sophistication of your customer engagement. WhatsApp messaging fees are billed separately according to Meta pricing and your connected WhatsApp Business Account.

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Permission-based. Built on the official WhatsApp Business Platform.

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Own your listPermission-basedNo blastingOne-tapMeta-approvedBuilt for WhatsApp

Outcome

Start small, then grow into more control.

Pricing should match how deeply you use Buddy: collecting subscribers, sending WhatsNews, segmenting audiences, automating journeys, connecting tools, inviting teams, and building through the API.

Start free

Plan fit

Starter
Growth
Pro
Scale
Meta fees
Subscriber limits

Free

starting point

4

plan stages

Meta

messaging billed separately

What you get.

Buddy software and WhatsApp messaging are separate.

Your Buddy subscription pays for the product. Meta sets WhatsApp conversation and messaging fees, which can vary by country, message category, account setup, and your connected WhatsApp Business Account.

Starter

For people building their first permission-based WhatsApp audience. Starter should include opt-in pages, subscriber collection, basic audiences, WhatsNews drafts or sends, and simple analytics.

  • Subscriber allowance
  • Opt-in links and pages
  • Basic audiences
  • Basic analytics

Growth

For businesses ready to segment, schedule, automate, and improve retention. Growth is where the product becomes a proper customer channel instead of a list of contacts.

  • Advanced audiences
  • Scheduling
  • Automation access
  • More opt-in surfaces

Pro

For higher-volume customer engagement with more campaigns, richer reporting, advanced automation, developer/API access, and priority operational needs.

  • Higher limits
  • Advanced automation
  • Developer access
  • Priority support

Scale and Enterprise

For platforms and larger teams that need custom limits, governance, security conversations, integrations, embedded surfaces, or procurement support.

  • Custom limits
  • Platform support
  • Security review
  • Dedicated onboarding

FAQ

Questions, answered.

No. Buddy and Meta billing are separate. Your Buddy plan covers software access; WhatsApp messaging charges are set by Meta and may be associated with your WhatsApp Business Account.

Still have questions?

Reach out to Sarah, the founder. She reads and replies to every message.

Message us

Start building a customer channel you can keep improving.

Collect subscribers. Understand them. Send better messages. Automate what comes next.